With Mortgage Applications Increasing, Are You Ready For More Business?

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March 20, 2018 | By RGR Marketing Blog

Getting Your Mortgage Biz Ready for the Year to Come

With an end to the inventory shortage forecasted for the year ahead, it’s time to get ready for more business. Upswings in both existing home inventory and new home inventory are expected to help stabilize the falling number of homeowners, as more millennials enter the market for the first time and sales in general go up.

So how ready are you to attract more business? The buyers will be out there, and the inventory will be pulling them in. Do you need to examine how you are attracting business to make sure that you get your slice of that expanding pie? Do you need to prepare in other ways to handle greater volume once you land it? How’s your mortgage marketing plan shaping up for 2018?

There are many factors that will determine if your business keeps pace with the growing market. Here are a few of them to watch out for.

Priming the Pipeline and Attracting First-Time Home Buyers

You can’t serve customers that you don’t have, so the first thing that you’re going to have to work on is attracting new business. According to most predictions, the majority of the upswing in mortgage activity will come from first-time homebuyers entering the market—new buyers that will need education and guidance.

There are as many ways to generate leads for your mortgage business as there blog posts devoted to them. Chances are good that you have your favorites already. But, as we are at the beginning of a new year, why not take the time now to examine how you attract business and make sure that your techniques are up to date and appealing to those entering the market now.

Leveraging Mobile and Social Media

More and more people are relying on their smartphones to access content while working their way through the home buying process. That is why it is absolutely paramount that your marketing efforts at least make allowances for mobile delivery of your messaging and content. It would be better these days if your messaging and content were designed for mobile delivery first.

Social media is also now more important than ever. Word of mouth continues to be perceived as the single most reliable form of discovery, with content marketing not that far behind it. Make sure that your social media game is strong or risk missing out on a major chunk of the young people entering the housing market for the first time.

It May Be Time to Build a Team Around You

If you are a sole proprietor in the mortgage business, this may be the year that you want to strongly consider refocusing your efforts on handling the business of your business by calling on professionals to handle the other aspects of your work that are so time-consuming and yet complete necessary.

Administration, mortgage lead generation and qualifying, and marketing can all take up major amounts of time. While they are all aspects of a healthy business, they may not be where your time is best spent. Playing to your strengths can require building a team to handle what you aren’t naturally inclined to be focusing on. Getting ready sometimes means bringing on a few helping hands.

Getting Prepared for a Fantastic Year in 2018

With a little planning, forethought, and diversification, you’ll be ready to reap more than your share of the projected increase in volume in the year to come.

Take a good look at your lead generation and vetting practices, examine your marketing strategy and discoverability on mobile platforms, and consider getting some help where you need it. Make 2018 the year you grew faster than the market around you.

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Getting Your Mortgage Biz Ready for the Year to Come

Priming the Pipeline and Attracting First-Time Home Buyers

Leveraging Mobile and Social Media

It May Be Time to Build a Team Around You

Getting Prepared for a Fantastic Year in 2018

Start making more
money today!

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Contact Us

Getting Your Mortgage Biz Ready for the Year to Come

Priming the Pipeline and Attracting First-Time Home Buyers

Leveraging Mobile and Social Media

It May Be Time to Build a Team Around You

Getting Prepared for a Fantastic Year in 2018

Start making more money today!

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