Get Ahead Technologically and Prepare for the Season to Come
With winter fast approaching and the holidays in full swing, it can be easy to get complacent and wait for the swell in business that spring will bring to the mortgage business. But, why not spend this downtime working on quick technological fixes and expansions that can prime your pipeline and improve on your mortgage marketing all around instead?
Read on for a short list of easy tech improvements you can make for your mortgage business this winter, and get ahead during the slow season.
1 – Get/Update Sales Tracking Software
This is a quick and obvious one. If you do not currently have software in place to track leads through your sales process, you need it. Trusting your sales force to track and maximize each and every lead on their own is foolhardy, to say the least.
And, if you already have such software in place, the winter is a great season to spend cleaning your data. After all, the cleaner your data, the better-targeted your marketing will be.
2 – Social Media Marketing
Winter is also a great time to redouble your efforts to build community around your brand through the magic of social media marketing.
The majority of your consumer base is indoors for the season, engaging with each other over social media, conversing about their customer service experiences with a variety of companies. What they’re saying about you is what your brand is, whether you like it or not.
Better to be an engaging part of that conversation, than to hope it’s going well in your absence.
3 – Paid Search and Targeted Marketing
Winter is also a great time to reinvest in programs that target your specific markets. Google has recently made some pretty radical changes to its paid search programs. If you’re not up to date on all the latest ways to find, attract, and convert your target markets, winter is a great time to get up to speed and test, test, test.
4 – Optimize Your Mortgage Business Website for Mobile
Lastly, and maybe this one should have gone first – if your current website isn’t optimized for mobile, drop whatever you’re doing currently and get to work getting this simple yet important task completed.
The number of mobile website visits surpassed desktop (and laptop) website visits in 2014. Mobile is rapidly outpacing desktop consumer use of the Internet and will continue to do so for the foreseeable future. If your digital assets aren’t optimized for mobile, you’re alienating your consumer base and losing business as a result.
Easy, Fast, and Important
Four easy, actionable tech-related items for you take action against in the slow season to come just landed in front of you. Which you engage with, the level of your engagement, and the time you spend with them just may determine your level of success once business heats up again in the new year.
Start making more
money today!
Search Categories
Tags
Tag Cloud
Latest from Twitter
Contact Us
Call us at 310-540-8900 or fill out the form below and we’ll tell you how you can get high quality leads for free*.
* Get up to 10% free leads on your first order!