October 15, 2019 | By RGR Marketing Blog

How to Attract Interest Beyond Standard Marketing

Buy Solar LeadsSolar power’s rapid growth makes it a highly competitive industry, one where you must go the extra mile to attract the type and quality of leads you need to keep your sales funnel filled with worthy prospects. Generating leads needs to be a priority if you want your business to grow. Therefore, steps need to be taken beyond your traditional marketing in order to attract more high quality leads.

In this guide, you’ll learn seven lead generation ideas that can help improve your lead gen efforts and bring your solar business into the New Year with serious momentum. Best of all, you won’t have to knock on a single door to get the conversation started. Read on for details!

Get Active in Online Solar Groups

Facebook is chock-full of groups dedicated to just about everything you could ever think of. Scattered throughout are groups where solar can be both a hot topic and a general interest. Examples include groups specializing on the topics of green living, climate change, saving money, and more. There are even groups for survivalists and doomsday preppers. Each of these groups contains people who may be interested in the reliability and eco-friendliness of solar energy.

Partner With Real Estate Agents

A real estate agent’s day is filled with matching people with homes. So, why wouldn’t you want access to this type of network? Partnering with local real estate agents should be a “you scratch my back, I’ll scratch yours” situation. You need to provide value to the agent if you want them to provide you with quality leads, so figure out ways you can benefit local agents, and start making inquiries.

Publish a Blog Post on Medium.com

You might be thinking – if I already have a blog, why would I want to publish a post on Medium.com? The truth is, Google loves Medium. So if you have the right keywords in your blog post, you can rank higher, faster. Don’t forgo your own blog, of course, but by publishing an occasional post on Medium, you can get a boost of visibility when you need it.

Create a Video

Video is one of the most powerful and effective ways to sell. In fact, video earns three-times the responses than other marketing techniques. So, if you want to improve your lead generation, make a video about what you bring to the world of solar power. Best of all, you only need your smartphone to do it. You can record, edit, and publish your video in mere minutes using just your phone.

Get Involved in the Community Around Solar Issues

To improve your visibility in your area, get involved in the community. Sponsor a local little league baseball team. Take part in a charity event. Hold your own fundraiser. When you do good for the community, the community will do good for you.

Partner With Utility Concierge Services

Utility concierge services make it easier for homebuyers who are moving to a new area to get their utilities set up and turned on. These professionals help homeowners choose their utility providers, so they can be exceptional sources of referrals.

Best of all, not all solar companies think to pursue them, so this can give you a competitive advantage. Just like working with real estate agents, you will need to provide the service reps with something of value in return for their referrals.

Purchase Solar Leads From a Reputable Vendor

Purchasing solar leads from a reputable vendor is an excellent way to strengthen the overall quality of your leads. These leads have already been verified and validated, so a lot of the work your sales team would normally have to do has already been done.

Purchasing high quality solar leads ensures your sales funnel is filled with prospects at every stage, giving your sales team more to work with. Further, it helps balance out those times when your organic lead gen efforts aren’t producing as effectively as they normally would.

RGR Marketing Offers Solar Leads That Can Make a Difference in Your Conversion Rates

RGR Marketing is a leading provider of solar leads, and we have been helping solar companies like yours grow for more than 20 years. Our lead experts create highly detailed lists that are filled with leads that are primed and ready for your sales team to convert. Give our solar leads a try and see how much they can help fill up your installation calendar.

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