July 13, 2022 | By RGR Marketing Blog

Using Facebook Ads for Solar Installers: Does It Work?

Buy Solar LeadsDespite being originally designed to connect Harvard students with one another, Facebook has grown to become the world’s largest social media platform. And its size and scope aren’t the only things that changed about it over the years. Today, Facebook is one of the most effective and affordable ways for businesses to market their products and services.

But does marketing via Facebook Ads work for solar installers?

The short answer is – yes, it does. But as with anything, your results will only measure up to the amount of time, strategy, and creativity that you put into your efforts. This guide will help you get the best ROI on your Facebook Ads campaigns.

Why Facebook Ads Needs to Be Part of Your Solar Marketing Strategy

The three most important letters to any marketer are: ROI. It’s all about basic math. The return you get on your marketing campaign needs to be higher than the amount of money you spent creating it. And fewer advertising platforms offer an ROI like Facebook Ads.

The reason is because Facebook Ads is incredibly cheap to use. It costs just $0.25 to reach 1000 people. Here’s how much it costs on average to reach 1000 people using some of the other popular methods:

  • LinkedIn Ads: $0.75
  • Google Ads: $2.75
  • Cable TV: $7.00
  • Radio: $8.00
  • Magazine Ads: $20.00
  • Newspaper Ads: $32.00

Facebook Ads also has built-in targeting filters that allow you to target prospects of specific demographics quickly and easily. And Facebook’s ‘Lookalike Audiences’ feature can be used to replicate a broader or more specific market than the one you’re currently marketing to. With Facebook Ads, your ads are only being viewed by those you are targeting, which greatly improves your engagement and conversion ratios.

How to Create Solar Energy Ads That Work on Facebook

Facebook’s largely visual platform makes it one of the best places to showcase solar’s aesthetic. It allows you to share photos of your solar installations, visually striking images of PV panels, eye-opening infographics, and other pleasing attributes of solar.

When using images in your ads, it is always best to use personal shots over stock images. This is important because personal shots make your ad unique and differentiate your business from your competitors. It also helps you build trust with your audience because you are being transparent about your quality of work and results.

Along with great personal photos, your ads also need to feature impactful copy that focuses on the primary benefits solar will deliver to your targeted audience. For instance, if you are trying to reach homeowners who are looking to save money on their utility bills, then your messaging should be focused more heavily on the ways solar will help them save money over its environmental benefits.

Your ads also need to have clear contact details and a direct call to action, so your audience will be propelled to perform whatever action your campaign is designed to achieve.

Solar Leads from RGR Marketing Complement Your Facebook Ads Strategy

Facebook Ads is one of the best ways for solar installers to connect with local prospects and generate leads, but sales still don’t happen overnight. That’s why purchasing solar leads remains one of the most effective ways to keep your installers working while your Facebook Ads campaigns do their work.

At RGR Marketing, we have more than 20 years of experience providing hyper-targeted solar leads to solar installers. We know your industry and what you are looking for in a quality lead.

RGR Marketing provides you with solar leads that are exclusive, scrubbed, and verified for accuracy, so you can save time and resources by avoiding things like cold or dead leads, duplicate leads, and other common pitfalls of poorly managed lead lists. Try our solar leads today and discover the difference quality makes!

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