June 22, 2022 | By RGR Marketing Blog

What Advantages Does Solar Offer Your Residential Prospects?

Buy Solar LeadsIn 1954, photovoltaic technology was born in the United States when Daryl Chapin, Calvin Fuller, and Gerald Pearson developed the silicon photovoltaic (PV) cell at Bell Labs. It’s been 68 years since that landmark event and the residential solar market continues to increase at breakneck speeds.

The funny thing is, despite being nearly seven decades since the start of solar energy, the reasons for solar’s popularity remain pretty much the same as the reasons for why the technology was invented in the first place. That said, it is always good for solar installers to refresh their memory of these important advantages before making their next sales pitch. Here are some of the most compelling advantages of solar power in 2022 and beyond.

Lower Energy Bills

Having lower energy bills is one of the most common reasons why homeowners choose solar over other energy sources, so this needs to be one of the primary selling points in your pitch. Just how much can they save? According to Greenlancer.com, the average U.S. customer saves about $1,500 a year by going solar. That equals $37,500 over the course of 25 years!

Protection Against Rising Electricity Rates

For most homeowners, their electricity rates vary throughout the year and in some areas, the amount charged by utility companies can change based on the time of day. But if there’s one thing that all U.S. homeowners have in common it’s that the price of electricity keeps going up. Going solar in 2022 will be one of the most effective ways to protect your budget from the rising costs of electricity.

Energy Independence

With the country’s electric grid getting older and less reliable by the day (not to mention Texas’ disaster of a grid), and with natural disasters becoming more commonplace, it’s getting harder and harder for American families to avoid rolling energy blackouts and lengthy power outages. Solar provides families with easily accessible power every single day, even when power lines are down and the grid fails.

Solar’s Price Continues to Fall

When it was invented, solar’s availability was limited and its cost was extremely high. But nearly seven decades later, technological advancements have made solar much more accessible and affordable. And with a variety of creative financing options available to homeowners, today just about anyone can take advantage of solar.

Solar Delivers a Fast ROI

Solar is an investment, and like every investment the homeowner is going to want to know what their return will be. The good news is that solar delivers a very fast ROI in the form of home value increases. In fact, according to several studies, solar improves a home's resale value by up to $6,000 for each kilowatt of solar panels installed. Plus, with the savings it provides, the average residential solar system pays for itself within 12 years!

Solar Helps Protect the Environment

Climate change is real, and if we want the planet to be here for our future generations, we need to do everything we can to stop it from getting any worse. Going solar remains one of the most powerful ways individual homeowners can do their part. Protecting the environment might not be every homeowner’s number one reason for going solar, but don’t underestimate its power.

Looking for Access to Better Solar Leads? Contact RGR Marketing

A solar installation company lives or dies by two things – the quality of its work and the quality of its solar leads. Simply put, better leads convert easier. At RGR Marketing, we’re a leading provider of purchased solar leads with over 20 years of experience serving the solar installation industry. We know what makes for premium quality solar leads and we pass the results of our experience on to you.

Partner with us and you’ll receive highly targeted solar leads that are exclusive, scrubbed, and verified for accuracy. And your leads are ready to be inserted into your existing customer management system, so you don’t have to worry about upgrading your software. Give our solar leads a try and find out why so many solar installers trust RGR Marketing for their purchased leads.

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