Lead Generation Strategy in 2019 | 5 Essential Lead Generation Strategies

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August 22, 2019 | By RGR Marketing Blog

Start Now and See Results Before the Year’s Over

When you change lead generation strategies, things don’t happen overnight. It can take a while before you see the true fruits of your labor. Therefore, the time to act is now if you want to improve your lead generation results before the year is out. Start implementing the following five lead generation strategies today and by the time the holidays roll around, you’ll have plenty of new leads to pursue into the New Year.

#1: Intent Pop-Ups

Even though you might not like pop-ups when you come across them on websites you visit, the truth is they work. Make the pop-ups personal and they’ll work even better. The key to using intent pop-ups effectively is to not block your visitors from seeing the content they came to your site to see. Things like slide-in pop-ups don’t interfere with the user experience and as a result, users are much more likely to fill them out.

#2: FOMO (Fear of Missing Out)

Most people hate being the one who misses out on something. Just look at your social media feed. When one person shares a photo of themselves with a new Starbucks drink, the next thing you know you’re seeing the drink everywhere in your feed. Nobody wants to be the one who didn’t try the drink.

This fear of missing out is something that can help fuel your acquisition of leads. A few examples of the ways you can use FOMO in your marketing include holding limited time offers, announcing when your product is running out of stock, and announcing when there are limited seats available for a seminar or webinar you’re hosting.

#3: Quizzes

Another thing social media shows us is that people love taking quizzes and answering questions. So, hold a survey or quiz on your blog, website, or social media channel. Google Forms makes it easy to create and share such things, and by making it fun and engaging with multiple choice answers, you’ll find it practically sells itself.

#4: Backlinks

The second-best type of referral next to word of mouth is when a trusted website directs traffic to your website or blog. This is what is known as a backlink and backlinks can be built through a variety of ways. Some of the most common ways to build backlinks for your site is to write guest copy for other company websites or blogs, get other sites to share your content, get featured on a website’s resources page, and create viral content that is highly sharable.

#5: Cold Emails

Of the tactics included on this list, cold emailing is probably the most challenging because it takes a lot to get your email opened when the recipient doesn’t know you. However, when cold emails are created properly, they can help set you apart from the crowd.

First and foremost, the email needs to be creative. It should be funny or interesting, so it can immediately capture the recipient’s attention. When the email is opened, your message should get straight to the point and not feature any language that could classify it as spam. The initial email should be followed up by at least two more to increase the chances of it being seen and opened.

Need Leads for Your business? Get Them from RGR Marketing For Greater ROIs

The year is more than half-over, so don’t wait – add these tactics to your lead gen strategy, so you can see a difference in your leads before the year’s out. RGR Marketing is a leading provider of high-quality leads for businesses in the solar, mortgage, and tax settlement industries.

If you need a reliable resource for leads, we can help. We have more than 20 years of experience providing companies like yours with the leads they need to keep their sales funnel stocked with prospects. Contact us today to see how our leads can help your business grow.

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Start Now and See Results Before the Year’s Over

#1: Intent Pop-Ups

#2: FOMO (Fear of Missing Out)

#3: Quizzes

#4: Backlinks

#5: Cold Emails

Need Leads for Your business? Get Them from RGR Marketing For Greater ROIs

Start making more
money today!

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Contact Us

Start Now and See Results Before the Year’s Over

#1: Intent Pop-Ups

#2: FOMO (Fear of Missing Out)

#3: Quizzes

#4: Backlinks

#5: Cold Emails

Need Leads for Your business? Get Them from RGR Marketing For Greater ROIs

Start making more money today!

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