December 13, 2023 | By RGR Marketing Blog

Online Platforms That Make Sense for Home Improvement Contractors

Buy Home Improvement LeadsTraditionally, contractors got by largely by word of mouth referrals, advertisements in the Yellow Pages, and posting on community bulletin boards. But times have changed, and so too have the ways that home improvement prospects find their contractors.

Today, social media channels and online review sites are the primary resources that contractors need to utilize. These platforms can provide a solid foundation for any contractor marketing plan, and best of all, they’re free. All it takes to stand apart from the competition and build your online presence is to be creative, strategic, and personable.

If you want to get your home improvement business noticed in a sea of competitors, then harnessing the power of social media is key. But not just any social media platform will do. Some simply work better for contractors than others.

LinkedIn for Home Improvement Contractors

Of all the different social media platforms, LinkedIn is the only that is designed solely for businesses and business professionals. For contractors, it provides an excellent space to network and connect with others in their industry, such as architects and real estate agents, as well as potential prospects. Building your presence on LinkedIn is a great way to showcase your expertise by sharing industry information, participating in relevant discussions, answering questions, and more.

Instagram for Home Improvement Contractors

Instagram is a visually-driven social media platform and this makes it exceptionally beneficial to home improvement contractors because so much of the quality of your work is evident in the before and after results. Posting high-quality images along with creative and engaging captions, a contractor can use Instagram’s visual storytelling to bring their projects to life. It also makes for a great place to share behind-the-scenes videos, product demos, and client testimonials.

Facebook for Contractors

While Facebook’s popularity among young adults has waned in recent years, it is still one of the most widely used among older adults. And as any contractor knows, that is who makes up the majority of home renovation clients. By building a business page on Facebook, a contractor can easily display their work, share project updates, hold special promotions, and engage with clients and prospects.

Plus, no other social media channel has the comprehensive targeting options that Facebook offers. Creating Facebook ads is extremely easy and can help you reach a specific local audience with laser-like precision and without it costing your business an arm and leg.

YouTube for Home Renovation Contractors

YouTube’s video-sharing platform allows contractors to create and share a wide array of visual content, such as building techniques, new product reviews, DIY tips, project spotlights, and more. By creating professional looking videos and delivering top quality content, you can demonstrate your skills, share your expertise, and position yourself as a leader in your field, all of which will help you build trust with your audience and capture the attention of potential clients.

Get Started on Social Media and Watch Your Inbound Leads Grow

Social media’s importance for local contractors can’t be stressed enough, so if your business doesn’t have an online presence, then that’s something that you should change right now. But of course, mastering social media isn’t always that easy, especially for those who prefer to do things the old fashioned way.

The good thing is that while you’re getting accustomed to making social media a part of your marketing strategy, you can still pursue high-quality prospects by purchasing home improvement leads from a reputable lead generation firm like RGR Marketing.

At RGR Marketing, we provide contractors with exclusive access to high quality home improvement leads that are curated according to their unique target demographics. Plus, our leads are scrubbed and verified before you receive them, so you don’t have to deal with frustrations like duplicate contacts, incomplete leads, and more.

Partnering with RGR Marketing will help your home improvement company secure more sales. Get started today and get the leads you need to take your business to the next level.

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