8 Savvy Summer Marketing Tips For Mortgage Industry Professionals

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June 27, 2017 | By RGR Marketing Blog

Your Digital Marketing Strategies Should Be Doing the Heavy Lifting

Let’s face it – it’s the summer of 2017, and many of your potential customers seem to believe that the Internet is a more exciting realm than the real world. Whether they’re shopping for a home, or choosing the next city or neighborhood where they plan to move, you’ve got to find them where they spend their time, or you may not find them at all.

You can use this increased time online and on social media to your advantage by spending most of your marketing resources on those same online platforms. While marketing and customer service in your actual office is vitally important, your virtual identity leaves just as important an impression on prospective mortgage clients. Let this post serve as your summer guidebook to make this season the most prosperous one yet, and implement any of these savvy mortgage marketing tips to increase revenue and build leads.

1) Revamp Your Email

Clean, update, and organize your database so the emails you send go directly to the people who want to receive them. Focus on eye catching, personalized subject lines that quickly inspire any reader to click. Include a call to action at the end of your emails, like encouraging customers to review your mortgage business and include a link. Lead customers back to your website with links to review forums that fortify your reputation by showing future customers your customer satisfaction rates when it comes to getting clients funded for homeownership.

2) Use Social Media to Its Full Potential

Post regularly with interesting and relevant photos and snippets of information. Encourage customers to use a hashtag with your mortgage business’s name, and tag your business on posts. Purchasing a house is a stressful endeavor for anyone, and the mortgage process can feel daunting to many customers, so humanize your company by giving it a personality on social media.

3) Reach Out Directly to Customers

Show your customers that you are human and on their side by holding an Instagram or Facebook contest with a winning prize. Ask customers to post a picture of themselves in their new house and tag your business for a chance to win something that will be useful to a new homeowner, like a TV or a BBQ grill.

4) Start a Blog and Keep It Active

Realtors and homebuyers alike want to be acquainted and informed with the mortgage process, and your website is the perfect platform to develop followers. Post informative, well-written articles that are connected to the mortgage industry in an adjacent manner. Applying for a mortgage is an extremely nerve-wracking process for customers; they will feel reassured when you inform them with helpful information.

5) Renovate Your Mortgage Website

Your website can confirm that you are a trustworthy mortgage firm, or make your customers question whether you provide the most reliable services. Avoid dark backgrounds and super flashy fonts, and stay up to date with the latest trends in web design.

6) Give Your Mortgage Company a Face

Avoid stock images, instead choosing photos that humanize you and your mortgage company. Perhaps use images from the city where your company is based, or photos of real families in their new homes. Customers love to know that you are a team of caring individuals who understand family values.

7) Make Sure Your Website Is Mobile-Friendly

Make sure that your mortgage website is completely mobile friendly. Many potential buyers will first view your website from a mobile device, so you want to make sure that it is easy to navigate on any device.

8) With Social Media, Be Realistic and Only Do What You Can

Many businesses make the mistake of investing in too many digital platforms that they don’t have time or resources to keep up with. This summer, choose the digital platforms that are accessible to you, and as your mortgage company grows, so can your digital presence.

Make the Most of the Summer

Use the upcoming warmer months to really have some fun with your company’s marketing strategies. Remember that you are marketing towards real people who are trusting you to help them with a huge investment. Keep your mortgage customers and their satisfaction in mind with every marketing measure that you take, and you will increase the quality and number of your leads in no time.

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Your Digital Marketing Strategies Should Be Doing the Heavy Lifting

1) Revamp Your Email

2) Use Social Media to Its Full Potential

3) Reach Out Directly to Customers

4) Start a Blog and Keep It Active

5) Renovate Your Mortgage Website

6) Give Your Mortgage Company a Face

7) Make Sure Your Website Is Mobile-Friendly

8) With Social Media, Be Realistic and Only Do What You Can

Make the Most of the Summer

Start making more
money today!

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Contact Us

Your Digital Marketing Strategies Should Be Doing the Heavy Lifting

1) Revamp Your Email

2) Use Social Media to Its Full Potential

3) Reach Out Directly to Customers

4) Start a Blog and Keep It Active

5) Renovate Your Mortgage Website

6) Give Your Mortgage Company a Face

7) Make Sure Your Website Is Mobile-Friendly

8) With Social Media, Be Realistic and Only Do What You Can

Make the Most of the Summer

Start making more money today!

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