March 30, 2022 | By RGR Marketing Blog

Mortgage Refinance Clients May Want to Know How Best to Spend Their Money

As a mortgage professional in the real estate industry, your clients will look to you for answers beyond those pertaining to their mortgage loan. As a result, you need to be able to provide your clients with service that’s a step above what they might expect. Providing your clients with the answers they’re looking for and being a valuable resource for advice can help improve your customer loyalty and increase your word-of-mouth referrals.

If you have clients asking for advice on which home upgrades will help drive up the value of their properties, then here are five home improvement projects that you can suggest.

#1: Build or Convert a Home Office

With more Americans working from home these days, having a home office already built into the home’s design will be a strong selling feature. In fact, according to a 2021 survey by HomeLight, 60% of the nation’s leading real estate agents cited a home office as a top priority for buyers in their markets and converting an existing space into an office can add over $10,000 to a home’s resale value. Or, if your client chooses to build a home office in their backyard by adding an accessory dwelling unit (ADU), then they can expect their property value to rise by as much as $66,000.

#2: Finish the Basement

The more useable living space your client can create in their home, the more money their homes will command on the market. For many, finishing their basements can be one of the more expensive projects to take on, currently averaging about $18,400, but when it is all said and done, it could result in a potential ROI of 75%.

#3: Open the Floorplan

According to the NAHB, open floorplans are preferred by more than 85% of home buyers. This layout allows for more natural light and easier maneuverability in the home. But before starting this project, a home needs to retain structural support, so consulting with a contractor or interior designer should be the first move.

#4: Update the Landscaping

A home’s curb appeal is the first thing people see when visiting a property, and the state of the landscaping is what makes that first impression. Simply updating the front yard with a $3,600 investment can increase a home’s resale value by up to $14,800. That’s a ROI of 309%!

#5: Replace the Siding

If your client’s home has old or damaged siding, replacing it will not only make the home look better, but it will also improve its energy efficiency along with its market value. The type of siding installed can also matter. Whereas vinyl siding delivers a 68.3% return, going with fiber cement siding will deliver a 69.4% return, although the latter can be considerably more expensive.

RGR Marketing is the Leader in Mortgage Leads

If your mortgage company needs a reliable supply of mortgage leads to maintain its growth, then trust the lead provider with more than 20 years of experience serving professionals in the mortgage industry – RGR Marketing. At RGR Marketing, we can provide you with the high-quality leads you need to improve your sales numbers.

Before supplying you with our leads, we scrub and verify them for accuracy, so your sales team doesn’t have to worry about dealing with duplicate leads, missing contact information, or dead leads. And, they can be seamlessly integrated into any lead management software, so you can continue using the software that you’re already comfortable using.

If you need mortgage leads, contact RGR Marketing today and get access to exclusive, highly targeted leads curated just for you.

 

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