August 15, 2019 | By RGR Marketing Blog

5 Tips for Improving Website Traffic and Lead Quality

Mortgage LeadsThe goal of any mortgage company website is to drive visitors into becoming leads that can later be converted into customers. A mortgage officer’s website is her number one resource for showcasing her ability and expertise, two things that any mortgage prospect is going to want to know about before choosing to work with her.

Therefore, how you set up your website and maintain it play large roles in the amount of traffic it receives and the quality of leads of you acquire. In this guide, we share five simple tips that you can use to improve website traffic and lead quality.

#1: Streamline Your Website Design

Your mortgage company’s website should be free of clutter, so it is easy to read and navigate. There should be no busy movements to distract the eye of the reader or to slow the page’s load time. And, there should be no competing calls to action on any single page. Each page should have a clear and concise call-to-action that’s relevant to the page’s content or topic.

#2: Provide High-Value Content

Publishing high-value content on your website or blog is essential for establishing authority and building trust with your audience. In other words, the content you create (or share) needs to be valuable in some way to the reader. For instance, it can provide information, answer questions, or entertain. Good content not only keeps your readers coming back for more, it positions you as a industry leader and the search engines will love your website.

#3: Incorporate Local SEO Tactics

Mortgage brokers offer locally based services, so when you’re designing your SEO strategy for your website, you should focus on local SEO tactics instead of generalized terms. For instance, if you serve homebuyers in the Boston, Massachusetts area, then a term you might want to use is “Boston Massachusetts mortgage broker” instead of “mortgage broker.” By adopting local SEO practices, it will further secure your reputation as a local leader in the mortgage industry.

#4: Use Social Media

There are more than 210 million Americans on Facebook and 84% of them are ages 30 to 49. About 62% of all Internet-using seniors aged 65 and over are also on the social media platform. Facebook and other social media platforms offer quick, easy, and free access to these users.

All you have to do is create a profile for your business and start posting and sharing value-rich content to start attracting them. Your audience will start growing and by engaging with your audience, you’ll build trust and loyalty. Facebook is also an excellent place to market your services and share promotional news.

#5: Ask Past Clients for Online Reviews

Every successful closing is an opportunity for your business to attract more leads. Just ask your happy client to post an online review of their experience. According to Bright Local, an international online marketing company, 86% of consumers read reviews for local businesses with the average consumer reading at least ten before feeling like they can trust a company.

So, the more positive reviews your company has, the more leads you can expect to gain. Best of all, this and many of the other tactics listed here completely free.

Boost Your Lead Quality With Purchased Leads from RGR Marketing

While you start implementing the things you need to change to improve your organic lead generation results, purchasing high-quality mortgage leads from a company like RGR Marketing can help provide you with plenty of actionable leads that your team can start pursuing right now.

At RGR Marketing, we can help keep your mortgage company supplied with better leads that are exclusive and not shared with any other mortgage company or lead generation provider. All our leads are validated, verified, and ready for your team to convert. Find out for yourself how out high-quality mortgage leads can help you grow your mortgage broker business!

Contact Us

Get started with free* leads.
Call us at 310-540-8900
Don’t take our word for it—find out for yourself how good our leads are and what a difference working with us can make.
Call us at 310-540-8900 or fill out the form below and we’ll tell you how you can get high quality leads for free*.
I authorize ReallyGreatRate, Inc. to communicate with me via email.
* Get up to 10% free leads on your first order!

Let's talk

Start making more money today

Mortgage

Solar

Home Improvement

  • I authorize ReallyGreatRate, Inc. to communicate with me via email.