October 18, 2022 | By RGR Marketing Blog

Should Your Clients Buy a Home That Already Has Solar Panels?

Buy Solar LeadsSolar powered homes sell for more money than non-solar homes in just about every housing market in the country. In fact, in states like New Jersey, homes with solar panels are in such demand that they can sell for nearly ten percent more than non-solar homes in the same neighborhood.

But despite all the benefits that come with buying a home with solar already installed, there remains plenty of naysayers who will tell your client why they shouldn’t buy a home with pre-existing solar. The truth is that there are far more pros to buying a solar home than cons, and the best installers know how to turn those cons into opportunities for future business.

What are the Pros to Buying a Home with Solar?

Buying a home with solar panels already installed can be an effortless way for environmentally conscious families to take advantage of renewable green energy without having to worry about covering the cost of solar panel installation. They can enjoy lower utility bills and energy reliability from the moment they take ownership of the house.

Plus, if the home is in a state where net-metering is permitted, then they may even be able to enter into an agreement with their local utility company in which they can sell their unused solar energy in exchange for credits on their bill or other compensation.

What are the Cons to Buying a Home with Solar?

Most of the cons commonly associated with buying a home with solar can be overcome simply by the client doing their due diligence before they buy the home. For instance, buying a home with leased solar panels can sometimes be off putting for prospects because they will need to qualify to assume the lease. If they don’t qualify, then the solar company will require the new owners to pay for the solar system of it will be removed. This can be avoided by the prospect asking the right questions about the solar system in advance, so they aren’t caught by surprise after closing on the home. These questions include:

  • How many years are left in the solar lease agreement?
  • What is the monthly lease payment?
  • Will the new owner own the solar system at the end of the lease period?
  • How will the lease payment impact their mortgage loan and their loan amount?

Another potential con is that the solar system may be suitably sized for the energy demands of the previous family, but undersized for the family buying the home. This is something that can be easily remedied because additional solar panels or batteries can be added to a system at any time. And, because the new homeowners are just augmenting their system, the price won’t be nearly as high as installing a brand-new system.

Naysayers may also point out that buying a solar home will require the new owners to take on the maintenance responsibilities for their solar system. While this is true, it is important to note that solar is an extremely low-maintenance product. Solar panels can last for up to 30 to 40 years depending on their quality and how well they are cared for, and simply partnering with a solar installer to manage the maintenance needs of the system is an easy, convenient, and affordable way for the new owners to do it.

RGR Marketing Can Help You Connect with New Solar Homeowners

If you’re only marketing to prospects interested in new solar installations, then you could be leaving plenty of revenue building opportunities on the table. The truth is solar homes are being bought and sold every day and new solar homeowners are an excellent resource for selling additional products and services to.

If you’re looking to maximize the profitability of your solar leads, then this is a sector of the industry that you don’t want to miss. At RGR Marketing, we can provide your solar business with up-to-date contact information for new homeowners who have recently purchased solar powered homes who may be in the market for additional solar products or services. We verify our leads for accuracy and scrub them to remove any duplicates, incomplete profiles, or invalid information. With 20-plus years of experience serving solar marketers, we know what you’re looking for in a quality lead.

Partner with RGR Marketing today to get exclusive access to highly targeted solar leads that can help you expand your clientele list and improve your profit potential.

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