4 Major Points Your Residential Solar Prospects Will Want to Consider

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May 26, 2022 | By RGR Marketing Blog

Residential Solar Prospects Want Answers. Are You Prepared?

Solar energy is one of the very few industries where the cost of ownership has consistently dropped over the last few decades. Today, homeowners can go solar for a fraction of what it used to cost and with a variety of financing options available, there are solutions for every budget, making it even easier for households to go green.

For most homeowners, switching to solar energy should be a no-brainer, but that doesn’t mean that every prospect you come across will be an ideal candidate for solar. To help qualify your leads, here are four major points you should be sharing with your residential solar prospects for them to consider before making their purchasing decisions.

#1: Electricity Usage Amounts

The average homeowner has no idea how much electricity their home uses. They get the electric bill in the mail and most pay it without even giving it a second glance. So, you need to ask them – how do you know how much you can save with solar energy if you don’t know how much energy your home uses?

Before choosing a solar system for a home, the homeowner should think about how much energy their home uses daily. But at the same time, they also need to consider any potential changes that might affect their electricity use in the future. For instance, are they thinking about buying an electric vehicle, planning to build an addition, or adding new family members to the household? Knowing this information is important because they want to have a properly sized system that can supply enough energy to meet their demand.

#2: Electricity Rates

Most homeowners also don’t realize that their electricity rates probably vary throughout the year and sometimes even in the same day. For those whose electric companies don’t do this, then their utility probably charges a fixed monthly fee based on their peak electricity usage.

In either case, it is important for solar prospects to understand their local electricity rates and how they are calculated because this will help them determine if they would be able to offset the cost of energy even further should their utility compensate them for any extra electricity their solar system produces beyond their usage.

#3: Roof

A homeowner’s roof should be one of their top considerations because it dictates whether their home is appropriate for rooftop solar. For instance, some of the things a homeowner should find out their roof includes:

Is the roof appropriate for solar?
Does the roof receive a good amount of sunlight or is it shaded for most of the day?
How old is the roof?
Is the roof damaged or does it need replaced?
Can the roof support the weight of the solar panels or will it require additional structural support?

While a property can still take advantage of solar energy without a rooftop installation, the answers to these questions will tell the homeowner if their home is best suited for rooftop solar.

#4: Finances

Any major financial decision for the home needs to be given the appropriate amount of time before making it. This includes taking on any major home renovations or additions, like adding rooftop solar. Solar is, after all, a financial investment, so a homeowner needs to know how what their options are for paying for it.

From buying the system outright to financing it with a loan to leasing it or paying for electricity under a PPA, there are plenty of options out there to help homeowners go solar. Before making a final decision, make sure the homeowner understands what each of these options offer, how they work, and which ones will allow them to take advantage of the federal solar tax credit.

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Every solar installer needs a steady supply of solar leads to keep their sales team booking projects. At RGR Marketing, we’re a leading provider of purchased solar leads with over 20 years of experience serving the solar installation industry.

Partner with us and you’ll receive highly targeted solar leads that are exclusive, scrubbed and verified for accuracy, and ready to be inserted into any customer management system. Give our leads a try and find out why so many solar installers trust us for their purchased leads.

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Residential Solar Prospects Want Answers. Are You Prepared?

#1: Electricity Usage Amounts

#2: Electricity Rates

#3: Roof

#4: Finances

Partner With RGR Marketing for Exclusive Access to Solar Leads

Start making more
money today!

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Residential Solar Prospects Want Answers. Are You Prepared?

#1: Electricity Usage Amounts

#2: Electricity Rates

#3: Roof

#4: Finances

Partner With RGR Marketing for Exclusive Access to Solar Leads

Start making more money today!

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