Leveraging the Residential Solar Market Outlook for Better Solar Sales in 2024

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January 3, 2024 | By RGR Marketing Blog

What Solar Installers Can Gain from Understanding the 2024 Solar Market Outlook

Roughly four million American homes have solar panel systems installed and according to a study conducted by InMyArea.com, more than 16 million homeowners are open to having solar installed in the next three years. However, for many of these homeowners, there are certain factors that are getting in the way of them making their decision to purchase: namely cost, maintenance, and reliability.

These factors, combined with continued high interest rates, lead many industry experts to predict a slower year than normal for the solar market in 2024. In fact, many believe that the market will see its first contraction after five consecutive years of growth.

So, how can a solar installer leverage the residential solar market outlook to secure better solar sales in 2024? Here are some tips that may help improve your results.

#1: Address Cost Concerns

Nearly three out of every four non-solar households report cost as the number one reason why they aren’t making the leap to renewable energy. And with recent reports of supply chain disruptions and complicated tax scenarios, the misconception of solar’s cost is made even more pronounced.

The problem here is that most of these homeowners don’t have a realistic grasp of what solar actually costs. Ask any non-solar homeowner how much they think a solar installation costs and the odds are good that they will come up with a number far and away higher than solar’s true cost.

Plus, many fail to realize that solar panels have a typical lifespan of 20 to 30 years after installation, and solar installations can recoup their costs usually in fewer than 10 years. Solar’s actual value emerges in substantially lower utility bills and, in some cases, even potential profits gained through net metering. Helping homeowners understand solar’s value proposition is key to helping them overcome the cost hurdle.

#2: Address Maintenance Concerns

The second most common concern regarding solar panels was maintenance, with nearly a third of homeowners citing maintenance as a main reason why they are hesitant to adopt solar. For many of these homeowners, the thought of having to get on the roof to clean and maintain their solar panels is a worrying concern. But the truth is, maintenance worries are almost universally exaggerated. In reality, homeowners who install solar panels on their rooftops rarely need to worry about frequent maintenance tasks.

Most solar panel manufacturers recommend that their panels receive a light cleaning twice per year, and this can be easily accomplished by any DIY homeowner. If the homeowner hangs holiday lights on their house or cleans their gutters, then cleaning their solar panels would be just as easy a task. But there are also solutions available to those who don’t want to clean their own panels. For instance, just like the home’s heating and air conditioning unit, solar systems should be inspected annually to ensure that the equipment is running optimally, so the technician can clean the panels when doing the annual inspection.

#3: Address Reliability Concerns

Over the years, most homeowners have become familiar with the general unreliability of their grid-produced electricity. But because they are so used to it, they have a natural inclination to think that the “newness” of solar power will be even less reliable. Thus, the reliability of solar panels is a major concern for roughly 26% of non-solar homeowners.

In reality, the reverse is actually true. Solar panels make access to electricity even more reliable since it diversifies the energy sources available. Typically, when a household installs solar panels, the home has a dual power system in which its solar power supplements the electricity that comes from the grid. The home runs on solar energy during the day and on grid electricity at night.

But during grid outages, those homes with solar panels will still have access to power during the day (and night if the system includes battery storage). Homes that do not have solar panels are forced to wait for their electric connection to be restored.

#4: Purchase Solar Leads

Another great way to help overcome 2024’s anticipated solar sales slump is to purchase solar leads from a reputable provider. Solar leads from RGR Marketing can help improve your sales numbers because our leads consist of homeowners who have spent a lot of time researching solar and have shown increased interest in purchasing. As a result, they are much closer to making their purchasing decision than the standard solar prospect.

At RGR Marketing, we provide you with exclusive access to high quality solar leads that also meet your target demographics. And best of all, our leads have been scrubbed and verified, so you don’t have to worry about dealing with common concerns like duplicate or dead leads, or leads with incorrect or missing details.

Partnering with RGR Marketing can help you maximize your purchased lead ROI. Take the next step in improving your solar sales numbers in 2024 by making RGR Marketing your solar lead resource today!

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What Solar Installers Can Gain from Understanding the 2024 Solar Market Outlook

#1: Address Cost Concerns

#2: Address Maintenance Concerns

#3: Address Reliability Concerns

#4: Purchase Solar Leads

Start making more
money today!

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What Solar Installers Can Gain from Understanding the 2024 Solar Market Outlook

#1: Address Cost Concerns

#2: Address Maintenance Concerns

#3: Address Reliability Concerns

#4: Purchase Solar Leads

Start making more money today!

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