How to Drive Qualified Traffic to Your Mortgage Lending Website

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May 18, 2022 | By RGR Marketing Blog

Maximizing Your Mortgage Lending Website to Capture Leads

The Internet has come a long way since the days of dial-up modems with sluggish and unreliable connections. Today, digital information is shared at lightning speed, even though the Internet is more congested than ever with traffic.

With so much competition online, it’s no wonder why driving qualified traffic to your mortgage lending website might not be as easy as you thought. But luckily, not all is lost. By making a few simple changes in your website and using some proven marketing techniques, you can improve the quality of your website’s traffic, so you can start generating more convertible leads.

Implement and Maintain Good Search Engine Optimization

Your website needs good search engine optimization (SEO) if your goal is to attract leads, increase conversions, and gain customers. But good SEO is not a one-and-done strategy. For your website to consistently attract your target audience, you need to continually monitor its performance and your SEO nuances.

Start with a review of your target audience and your competitors. Then do keyword research to find out what your audience is searching for and how they’re searching for it. Rewrite your website copy to factor in the most beneficial keywords and adjust your analytics and reporting for greater accuracy.

Once you get your website’s SEO straightened out, maintain your progress by producing relevant, high-value, and authoritative content that you can share on your blog and social media to increase search engine rankings.

Increase Content Production

One of the best ways to drive qualified traffic to your mortgage website is to publish fresh content on a consistent basis. This accomplishes several important things:

It helps you stay at the top of search results
It helps position you as an authority in your field
It educates your audience by answering their real estate and mortgage related questions
It increases reader loyalty
It increases your exposure every time a reader shares your content on social media

Keep Mobility in Mind

According to recent data released by Statista, more than half of all website traffic is generated from mobile devices. And, when people go online using their mobile devices, they tend to stay online for an average of 40 minutes per session. Because of these trends, you need to ensure that your website is mobile-friendly, so it can provide mobile users with the same experience as it does desktop users.

Create High-Value Gated Content

Once you start building your audience by consistently publishing good content, the next evolution in your progress should be to start offering high-value gated content. Gated content is free information that your audience can only obtain by providing their contact information. Examples of this type of content can include whitepapers, e-books, and newsletters. The key to successful gated content is to consistently produce a high level of quality in everything you do, so your audience will know that the information you are providing them in exchange for their contact info is worth it.

When It Comes to Mortgage Leads, Quality Matters Most

Creating a website that can consistently generate leads needs to be an important part of any mortgage lender’s marketing strategy, but it is also important to know that the results don’t come quickly and not without a lot of hard work. Website-based lead generation is a long game, but one that will be worth it eventually.

One of the best ways to supplement your leads until your website starts generating traffic is to purchase high-quality mortgage leads. At RGR Marketing, we can provide your mortgage business with exclusive, high-quality leads that have been scrubbed and verified for accuracy. With more than 20 years of experience serving the mortgage industry, we understand your business and your audience.

The 2022 selling season will be heating up soon, so there’s no time like the present to start nurturing leads. Contact RGR Marketing today and get the exclusive, targeted leads you need to get ahead of the busy summer selling season.

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Maximizing Your Mortgage Lending Website to Capture Leads

Implement and Maintain Good Search Engine Optimization

Increase Content Production

Keep Mobility in Mind

Create High-Value Gated Content

When It Comes to Mortgage Leads, Quality Matters Most

Start making more
money today!

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Contact Us

Maximizing Your Mortgage Lending Website to Capture Leads

Implement and Maintain Good Search Engine Optimization

Increase Content Production

Keep Mobility in Mind

Create High-Value Gated Content

When It Comes to Mortgage Leads, Quality Matters Most

Start making more money today!

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