How Does Your Home Improvement Business Qualify Prospects?

Home | Our Blog | How Does Your Home Improvement Business Qualify Prospects?

September 20, 2023 | By RGR Marketing Blog

How Does Your Home Improvement Business Qualify Prospects?

Success for any home improvement business starts with targeting and nurturing the right type of prospect. This is the individual in your sales pipeline who best matches your ideal customer profile (ICP). In the best of cases, this individual has already shown interest in either your business or the type of work you do.

So, how do you qualify your leads and prospects to help increase your odds of converting them into paying clients? In a lot of cases, it is as simple as following the basics of who, why, what, where, and when.

Finding Out the Who

When you’re determining your ICP, you should start by answering a few important “who” questions, such as:

Who has the most obvious need for your services?
Who has the most urgent need for your services?
Who has the money currently at their disposal to afford your services?

Answering these questions will help flesh out the type of individual you should be aiming to market to. For instance, you may want to target people who purchase older homes, or maybe investors looking to rehab properties, so they can be flipped for a profit. While these two types of prospects may have similar needs, their goals are different, so your marketing message will also need to be different for each.

Finding Out the Why

Now that you have a general idea of who your ideal prospect is, your next step in qualifying them is finding out their “why.” Here are some questions to help you narrow down your prospect pool.

Why is this individual most likely to hire your business?
Why might this individual resist hiring your business?
Why is this a good time to approach the prospect?
Why would this person be most likely to schedule a consultation with you?

Answering these questions will help you set up your priorities, so you can save time and resources by avoiding low-quality prospects.

Finding Out the What

The next step to improving your qualifying average is to ask yourself the all-important “what” questions, including:

What will the individual find most beneficial about choosing your company?
What is the individual’s single biggest problem that they’re facing?
What information should you present in your pitch that will most likely get the prospect to talk about his or her needs?
What information should you gather about the prospect before meeting with them?
What more do you need to know about the prospect?

Finding Out the Where

Asking the right "where" questions will help to bring even more specifics to your ICP and help you qualify prospects beyond your current client list. Some of the questions to ask yourself can include:

Where does your ideal client live, work, socialize, or worship?
Where is the best place to connect with this individual?
Where can you find high quality lists of leads consisting of people who fit your ideal customer profile?

Finding Out the When

The final thing you need to determine about your ICP is “when.” These questions are all about timing.

When is the best time to contact your lead?
When is the most productive time of your lead’s day?
When will the lead be most likely to give you the time you need?
When should you reach out to the lead again if your first effort wasn’t successful?

Partner With RGR Marketing for Lead Lists Based on Your ICP

Now that you’ve done the work of identifying and qualifying your ideal prospect, the next step is to partner with a lead provider that can provide you with a custom lead list that’s filled with people who fit your ICP. At RGR Marketing, we have more than 20 years of experience working with professionals in the home improvement business, so we know what it takes to help our clients reach their goals.

With RGR Marketing, you get exclusive access to home improvement leads that have been verified and scrubbed. We take these steps to help save you time and resources, so you can maximize the return on your lead investment.

Contact RGR Marketing today to find out how our experience and lead quality can play a role in helping your home improvement business reach the next level of success!

Start making more
money today!

Get Started

Popular

Recent

Contact Us

Get started with free* leads.

Call us at 310-540-8900

Don’t take our word for it—find out for yourself how good our leads are and what a difference working with us can make.
Call us at 310-540-8900 or fill out the form below and we’ll tell you how you can get high quality leads for free*.

I authorize ReallyGreatRate, Inc. to communicate with me via email.
* Get up to 10% free leads on your first order!

How Does Your Home Improvement Business Qualify Prospects?

Finding Out the Who

Finding Out the Why

Finding Out the What

Finding Out the Where

Finding Out the When

Partner With RGR Marketing for Lead Lists Based on Your ICP

Start making more
money today!

Search Categories

Latest from Twitter

Contact Us

How Does Your Home Improvement Business Qualify Prospects?

Finding Out the Who

Finding Out the Why

Finding Out the What

Finding Out the Where

Finding Out the When

Partner With RGR Marketing for Lead Lists Based on Your ICP

Start making more money today!

Search Categories

Tags

Tag Cloud

Latest from Twitter

Contact Us

Let’s connect on social media

Let's talk

Mortgage

Solar

Home Improvement

Start making more
money today!