Need Help Generating Home Siding Leads?
Every family needs to have a roof over their heads. So, based on this, you might think that homeowners will be lining up the moment you start your home improvement business. But the truth is, regardless of whether you’re new to the business or you’ve been handling home improvement projects for decades, you need to have a constant stream of leads if you want to succeed.
If you are looking to increase both the quantity and quality of your leads over the coming months, but you don’t have a lot of time and resources to dedicate to lead generation, then here are eight easy ways to generate new home siding leads for your sales team to convert.
#1: Get on the Right Lists
Homeowners in need of home repairs will often start their contractor search online. So, if you want to get noticed, you need to be on the lists that these prospects frequently check out. For starters, you need to get your business listed on Google My Business, Yelp, and Angie’s List. Branching out, you can include Facebook Groups and Facebook Marketplace.
To get good traction on these sites, your listing needs to be accompanied by positive reviews and glowing testimonials. Some allow you to post your reviews while others will only accept reviews from your customers, so every time you complete a project, ask your customer to leave a good review of your services on these sites.
#2: Post Relevant Content on Social Media
Facebook and Instagram are a home improvement contractor’s preferred social media platforms because they are both visually driven and offer unbeatable advertising options. These platforms make it easy for you to share before and after photos, informative videos, customer testimonials, and special offers. They also help you connect and engage with your local community while building an audience of quality prospects.
#3: Advertise Using Google Ads and the Google Display Network
Using Google Ads the Google Display Network will help get your ads in front of those who are looking for your types of services. For instance, whenever a homeowner searches for something like “signs your siding needs replaced,” your ad will show up in their results. Google Ads is cost-effective and easy to implement, making it an excellent lead generation tool for contractors.
#4: Establish Your Expertise With Content
If you get asked the same questions by a lot of your prospects or your online audience, then this is telling you that a lot of people don’t know the answer. This makes for an incredible opportunity because all you need to do is create content, either a blog post or video, answering the question. Then you can share it on your blog and social media platforms. This not only satisfies your audience’s inquiries, but it also establishes you as an expert in your field.
#5: Canvas The Neighborhood When Doing a Job
If you are working in a neighborhood, odds are that there are other homeowners in that community who might also be thinking about having their siding replaced. So, go door to door and introduce yourself, hand out business cards and/or fliers, and offer a discount on new siding jobs because you’re currently working in the neighborhood. If you get one additional job, it will have been worth it, but regardless, the neighbors will have your contact information for when they are ready for new siding.
#6: Partner With Another Local Service Provider
A great way to get double the marketing mileage is to partner with another local service provider. For instance, you can partner with a local landscaping company. Then, any customers who use the landscaping company can get a discount on their new siding installation and any homeowners who hire you can get a discount on their landscaping services. It’s a win-win for both you and the landscapers, and the homeowner gets a money-saving deal as well.
#7: Start a Referral Program
Happy customers are powerful lead generation resources, but you can’t expect them to refer your business out of the kindness of their hearts. Some will, of course, but some might need a little more persuasion. This is where having a referral program will come in handy.
Create a program that rewards a customer whenever one of their referrals hires you for their new siding project. Their reward can be anything from a discount on future work to Amazon gift cards to cold, hard cash, but whatever you choose to do, keep the terms of your referral program as simple as possible, so customers don’t get too confused about how it works.
#8: Purchase New Siding Leads
Home improvement contractors tend to do very well with purchased leads, especially when they partner with a lead gen provider that has experience in their industry. Ideally, you will want to work with a lead gen firm that scrubs and verifies their leads before you receive them as this will help ensure you don’t have to deal with incomplete leads, dead leads, or duplicate contact information. You also want to make sure that your purchased leads are exclusive to you and not shared with any of their other home improvement clients.
RGR Marketing has more than 20 years of experience providing home improvement contractors with exclusive access to high-quality siding replacement leads. We understand your industry and your target customer.
Partner with the lead provider who is committed to helping your home improvement business grow – RGR Marketing. Let our experience help you connect with the new siding leads you need to ensure continued growth and success.
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