6 Reasons Your Solar Company Should Be Using Social Media

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February 20, 2018 | By RGR Marketing Blog

Understanding How Social Media Impacts Success for Solar Companies

Even if you market your solar business on Facebook and Twitter, ask yourself: is there more that I could be doing to boost solar sales with social media. Likely, the answer is yes.

As most of your customers and other valued audience members are already spending time on social media platforms, social media is a great way to cater to your market. If they’re already on the app or the platform, you’re that much closer to grabbing their attention.

If ease of market isn’t enough of a selling point for why your solar company should be using social media, then here are 6 more reasons that will convince you to up your social media game, and your solar sales in the process.

Email Marketing Is Out?

Traditional email marketing and e-blasts have been mainstays in the solar market. Many solar marketing companies rely on a carefully curated list of contacts to send out mass emails, but this only reaches contacts you already know, and not new, prospective solar clients.

To stay competitive with other solar sales companies, make sure you don’t concentrate your marketing efforts solely on e-blasts. Instead, incorporate organic social media strategy into your marketing plan.

Grow Your Audience

To be fair, using social media as a solar business is partially about staying competitive with other solar sales companies, but it’s also about growing your audience. By creating and sharing custom graphics that explain the benefits of solar panels on Facebook, customers who follow your social media account will like and share your graphic, adding traffic to your account.

Likewise, by using hashtags on Instagram, potential solar customers who don’t already follow you, but who end up on your account after searching for a specific tag, will find and utilize your business.

Social Media Is a Hotbed for Leads

One of the easiest ways to drive traffic to your solar website, and thereby improve your lead conversion rate, is to link your website landing page to social media posts. Whether you’re posting an article on LinkedIn, or you’re posting a solar fact on Instagram, help prospective customers land on your website by including a link in social posts.

Here’s a link to even more tips on how to optimize your social media landing page content and generate more leads in the process.

Position Yourself as a Resource

Another benefit of using social media as a solar business? You make your brand credible by positioning your solar company as a resource. LinkedIn, for example, is a great place to build credibility with your audience, as you can post meaningful articles that answer customer concerns and questions.

To position your solar company ahead of other brands on social media, concentrate on making your audience feel like you’re there to provide knowledge on your products and services.

Metrics Help You Build Engagement

Unlike old school marketing techniques, today’s social media platforms are well equipped with tools and analytic support that helps you understand the reach of each post.

On Facebook and Instagram for business, the social media outlets let you see how well your posts are performing, how many visitors have engaged with your content, and how many people have visited your site. With feedback in real time, it’s easy to quickly adapt and improve your solar marketing strategy.

Social Media Drives Sales

We live in a world where Facebook boasts 79 billion monthly active users and Twitter has 330 million monthly active users. People spend a bulk of their time on social media, making these platforms places where users search for relatable content and emotional connection.

As a solar sales company, you already know that an emotional connection and a strong brand can help to boost sales, just as buying high quality solar leads can help to give your bottom line a boost. By building credible social media accounts, you can amass an audience of customers who are more likely to buy from your company vs. solar competitors.

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Understanding How Social Media Impacts Success for Solar Companies

Email Marketing Is Out?

Grow Your Audience

Social Media Is a Hotbed for Leads

Position Yourself as a Resource

Metrics Help You Build Engagement

Social Media Drives Sales

Start making more
money today!

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Contact Us

Understanding How Social Media Impacts Success for Solar Companies

Email Marketing Is Out?

Grow Your Audience

Social Media Is a Hotbed for Leads

Position Yourself as a Resource

Metrics Help You Build Engagement

Social Media Drives Sales

Start making more money today!

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