April 8, 2020 | By RGR Marketing Blog

4 Reasons Why Spring Is a Solar Marketer’s Favorite Time of Year

Buy Solar LeadsSpring is always welcomed, but it’s an especially important time for solar professionals because this is the time of year when solar marketing hits its stride. After all, with summer right around the bend, homeowners interested in solar will surely want their systems installed before the seasons change, so they’re all ready to go once summer’s long, sun-drenched days arrive.

If you’re a solar installer, you should be getting ready for the spring season by doubling down on the many reasons why your clients want to have their systems installed in spring in your marketing messaging. Here are four of the most important reasons why spring is the best time to go solar.

#1: Customers Don’t Have to Wait as Long for Installation

Like other home improvement service providers, solar installers are at their busiest in the summer months. As a result, customers usually have to wait longer to have their systems installed if they wait until July or August to go solar.

Encouraging your prospects to go with a spring installation will not only ensure their systems are installed well in time for summer’s long days, but you’ll also be able to provide them with the personalized attention that you may not be able to spare during the busier time of year.

#2: Get Solar Tax Credits Before They Disappear

Solar tax credits are dwindling and 2020 is the only year where new solar customers can take advantage of the 26% federal solar tax credit. If customers wait too long, then they might not get their systems installed until 2021, which will cost them 4% in tax credits.

If you have prospects that are thinking about going solar, this is a powerful selling point and a great reason for having their systems installed this spring.

#3: Customers May Be Able to Save Money With Solar Credits

Depending on where your solar installation company operates, your customers may be able to earn energy credits for their excess solar energy from their local utility provider. By stockpiling credits during the cooler months, your clients will be able to use the saved credits to help offset the cost of their grid-produced energy use during the summertime, when energy consumption is at its highest.

#4: Spring Gives Plenty of Time to Ensure Everything Gets Done on Time

A proper solar installation can be complex and time consuming. It requires permits to be obtained and inspections to be made, and all of this takes time. Therefore, it’s not uncommon for an installation’s timeline to extend into weeks or even months during the summer. By going with a spring installation, your clients can ensure their installations are completed in the timeliest manner possible.

RGR Marketing Has Solar Leads to Keep Your Spring Calendar Full

Don’t wait to get the solar leads you need to ensure your spring and summer installation schedule is full. At RGR Marketing, we can provide you with fresh, exclusive leads featuring up-to-date contact information for prospects that have shown increased interest in going solar. There’s no better time to start padding your calendar with installations, and RGR Marketing can help you find the clients to do just that. Contact RGR Marketing for high-quality solar leads today!

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