How Do You Know If You’re Getting the Most From Your Purchased Leads?
You’ve partnered with RGR Marketing to buy leads – let’s say you’re in the solar or the mortgage vertical, and this is your first time trying the process on for size. But now what? How can you put together an effective strategy around those leads you spent good money on, and make sure you’re closing as many deals as you’re able to?
As your purchased lead generation partner, we want to make sure you have all the tools you need to help your business succeed. The work isn’t over after your one-click purchase of high quality solar or mortgage leads. So with that in mind, let us help you close more deals by sharing these tips to help you use your purchased solar or mortgage leads more effectively.
Respond to Your Leads Quickly
According to research published by the Harvard Business Review, “companies that follow up within an hour of receiving an online query from a potential customer are actually almost seven times as likely to qualify that lead (have a good discussion with a key decision maker) than those who contact prospects only an hour later.” Seven times, that’s big!
Research shows, and we agree, that promptly following up on an inquiry makes you more likely to qualify the lead.
We’ve found that this is particularly true for the mortgage leads you buy. We know that in order to close more loan deals, it’s crucial that you reach the right people at the right time. Letting a few hours slip away after receiving a lead could make or break whether or not the purchased lead delivers a transaction.
So make sure you respond to your leads quickly in order to make the most from your investment.
Pair Your Marketing and Sales Teams
If you have both a marketing and a sales team, get creative and have your two departments join forces. Why? Because blending sales and marketing can give your company a competitive edge by redefining how your team reaches out to new leads.
With marketing resources on board, your sales team can rely on social media, email marketing, or paid targeting to bolster the success of those purchased leads.
Step Up Your Social Media Game
Speaking of social media, it’s time to step up your game. Today’s buyers are active on social media platforms, so it’s important to meet our buyers where they’re already spending time. It’s also a great way to share information and format sales information in a structure and context that’s familiar, and therefore more likely to stick with buyers.
Don’t believe us? B2B companies are winning awards left and right for using social media to attract customers.
Master the Timing of the Final Follow Up
Of course, the initial check-in on customers who bite at purchased solar and debt consolidation leads is important. But closing the loop on your leads is equally important.
In order to build trust with existing clients and to build a network through referrals, it’s important to keep tabs on your leads by going beyond an initial follow up. And if you’re worried about having a sales person pestering your prospects too often, know that a follow -up doesn’t always have to be person-to-person.
A marketing automation platform is an easy way to add in a final follow up without seeming overbearing.
Start Optimizing Your Purchased Leads Today!
If you’re ready to capitalize on the power of purchased leads, RGR marketing is here to help! We’re here to partner with you, because when you succeed, we succeed. Whether you need advice on optimizing your purchased leads, or you’re ready to purchase solar or mortgage leads, reach out to RGR marketing today!
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