Preparing to Start a Bathroom Remodeling Business: What You Need and How to Find Leads

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June 25, 2025 | By RGR Marketing Blog

Finding Quality Leads for Your Bathroom Remodeling Business

Starting a bathroom remodeling business in 2025 can be a rewarding venture—both financially and creatively. After all, today’s homeowners are increasingly investing large sums of money in home upgrades and functional design improvements, and bathroom remodels are high on the list of the most valuable improvements in terms of ROI.

But just like starting any other specialty trade or service-based business, success ultimately requires more than just technical skills and general know-how. From licensing and tools to savvy marketing and consistent lead generation, getting a bathroom remodeling business off the ground takes planning, strategy, and a whole lot more. Here’s what you will really need to get started.

Skills and Experience

First and foremost, before you start ripping out a client’s bathtub, you will need to have a solid understanding of construction and plumbing fundamentals. If you’re not already a licensed contractor, then you may want to consider working under one or obtaining the necessary certifications before you start on your business venture.

Hands-on experience—whether from an apprenticeship, previous jobs, or home projects—is essential to delivering quality workmanship. You should be comfortable with every task and process involved in remodeling a bathroom, like tile installation, cabinetry, plumbing fixture replacement, drywall, and painting.

Licensing and Insurance

In most states, you will need a contractor’s license before you can legally perform remodeling work. This may include passing trade exams, obtaining certain certifications, and meeting certain experience requirements. In addition, business liability insurance and workers’ compensation (if you’re hiring employees) are essential. These protect you and your clients in case of accidents, property damage, or legal claims.

Tools and Equipment

Depending on your scope of services, you’ll need a reliable set of tools—both hand tools and power tools. Tile saws, drills, levels, pipe wrenches, and safety gear should all be part of your initial investment. A reliable work vehicle is also important for transporting tools and materials to job sites.

Business Setup Requirements

Something you simply can’t overlook is registering your business with the state and obtaining an EIN (Employer Identification Number) from the IRS. You will want to choose a business name that reflects your services, and build a professional brand that includes a logo, business cards, uniforms, and a clean website. This shows clients that you are serious, organized, and trustworthy.

How to Find Leads for Your Bathroom Remodeling Business

If you want to start your business strong out the gate, then that means finding leads and then finding more leads consistently. Good marketing practices are the lifeblood of any remodeling business, especially when you're new. Here’s how to get leads that will help you grow your customer base.

Build an Online Presence: In today’s market, if you’re not online, you’re invisible. Start with a website that showcases your services, past projects, testimonials, and contact information. Use local SEO techniques so that people in your area can find you when searching for “bathroom remodelers near me.” Claim and optimize your Google Business Profile to appear in local searches and maps.
Use Social Media: Platforms like Instagram and Facebook are great for content marketing because their visually driven presentation is ideal for showcasing before-and-after photos of your work. Share remodeling tips, trends, and time-lapse videos of your projects. These build trust and help you connect with potential customers in your area. You can also run targeted ads to homeowners in your zip code.
Join Local Contractor Networks: Sign up with platforms like HomeAdvisor, Angie’s List, or Houzz to get leads from homeowners actively looking for remodelers. While these often charge a fee or a cut of your earnings, they can be helpful when you’re just starting out and trying to fill your calendar.
Build Relationships with Realtors and Property Managers: Real estate agents, property managers, and home inspectors often have clients who need bathroom upgrades. Reach out to local professionals and offer your services. These relationships can generate repeat business and valuable referrals.
Encourage Referrals and Reviews: Word-of-mouth referrals are the gold standard for generating quality leads in the remodeling world. Encourage satisfied customers to leave reviews on Google, Yelp, and Facebook. Offer referral incentives for clients who send new business your way. The more positive buzz you can create, the easier it will become to land new jobs.
Purchase Bathroom Remodeling Leads: It can take time before your organic lead generation efforts start producing enough quality leads to maintain your new business, so in the meantime, purchasing bathroom remodeling leads from a reputable provider can be a worthy solution. For the highest quality leads, choose a lead provider that has experience working with home renovation contractors. You will also want to ensure that they validate and scrub their leads before you get them; this will help save you time and resources and get actual projects on your calendar quicker.

The Importance of Going Beyond Just Delivering Great Work

Anyone can “start” a bathroom remodeling business, but there’s a huge difference between just starting a business and starting a successful business.

In addition to delivering great work, building a successful business in the home renovation sector is about building trust, creating visibility, and delivering a polished experience from start to finish. With the right skills, legal setup, and marketing plan, you can establish a thriving business in a high-demand niche.

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Finding Quality Leads for Your Bathroom Remodeling Business

Skills and Experience

Licensing and Insurance

Tools and Equipment

Business Setup Requirements

How to Find Leads for Your Bathroom Remodeling Business

The Importance of Going Beyond Just Delivering Great Work

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money today!

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Finding Quality Leads for Your Bathroom Remodeling Business

Skills and Experience

Licensing and Insurance

Tools and Equipment

Business Setup Requirements

How to Find Leads for Your Bathroom Remodeling Business

The Importance of Going Beyond Just Delivering Great Work

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