5 Tips for Boosting B2B Email Marketing Results Over the Summer
Marketing your business in the summer can be considerably harder than it is at any other time of year. This is typically because it’s not uncommon for the attention of business owners to be directed toward other things, like summer vacation. So, to improve your odds of success in the summer months, you need to adjust your email marketing strategy.
In this guide, you’ll learn five different ways to strengthen your B2B email marketing campaigns, so you can hopefully keep the summer sales slump at bay.
Embrace Summer in Your Messaging
Summer is often a time of vacations, weddings, home improvement projects and relaxing with friends and family. So, instead of acting like these things aren’t on your clients’ minds, embrace them and try to include them in your marketing messages whenever it’s applicable.
For instance, if you have a product or service that can make your client’s business easier to manage while they’re away on vacation, then you should mention this in your email message. Likewise, if you have a product or service that can benefit those involved in the wedding industry, then marketing to them before summer arrives will help you branch out into that sector.
Offer Summer Holiday Sales Specials
Fall and winter are the times of year that are most often associated with holiday sales, but summer has a host of holidays, too. Some of the days you may want to design special campaigns for can include:
- Mother’s Day
- Father’s Day
- Memorial Day
- Cinco de Mayo
- Flag Day
- Independence Day
- Labor Day
Depending on your business, you may even be able to take advantage of one or more of the many offbeat non-standard holidays people celebrate throughout the year. For instance, July 5th is Work-a-holics Day; July 26 is All or Nothing Day and August 5th is Work Like a Dog Day, just to name a few.
Prepare Your Clients for Fall and Winter
Good marketing campaigns help clients look ahead and prepare for the future. So, some of your summer email marketing campaigns should be focused on what’s coming up in your clients’ lives. With fall and winter bringing with them more potential for business, summer is when you need to start addressing the needs your clients will be anticipating in the coming months.
Include Area Specific Details and Promotions
If you serve the needs of local businesses, then including area-specific details and promotions in your marketing can help improve the results of your summer campaigns. For instance, if your town has an annual summer festival or concert series, or is home to a popular seasonal tourist destination, think about how you can include those details in your marketing to attract more business from local companies.
Offer Summer Incentives
Everybody loves getting a bonus, and in the summertime, there are many different types of incentives that you can use to help boost your sales. From free branded beach gear giveaways to a free one-week vacation rental, you can offer your clients a variety of incentives to attract more business in the summer months. Or, use summer to launch a new rewards program for loyal customers to encourage more repeat business.
Target Your Summer B2B Email Marketing With Greater Accuracy With RGR Marketing
Of course, as much as the above tips will help improve your B2B email marketing results, they’ll only do so if you’re emailing the most promising prospects. In other words, this is your target audience we’re referring to. At RGR Marketing, we make it easy and affordable for you to get access to up-to-date contact information for high quality, targeted leads. You enjoy exclusive access to this information, meaning it isn’t shared with your competitors or with other lead providers.
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