Getting Housing Market Forecasts and Mortgage Marketing Predictions Right for 2024

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January 10, 2024 | By RGR Marketing Blog

Leveraging 2024 Mortgage Marketing Predictions for Your Business

As a professional in the mortgage industry, your clients look to you for advice because they expect you to not only have your finger on the pulse of the market, but also to have their best interests in mind. So, it’s not uncommon for prospective clients to inquire about things like market forecasts and how the future might impact their home buying plans.

But unfortunately, predicting what the mortgage market will do is not always easy. The market is notorious for delivering surprise interest rate hikes, property value fluctuations, and other frequent adjustments that can make it difficult to tell what tomorrow’s lending landscape will be like. Your clients, however, don’t want to hear this. They expect you to give them your expert’s opinion, so they can make the best decisions for their needs.

So, this begs the question – how can you get your housing market forecasts and mortgage marketing predictions right for 2024?

Predicting Interest Rate Changes

So much of the housing market’s immediate future depends on the most recent changes in the interest rates, so if you can predict future interest rate changes, then you can provide your clients with valuable information that they can use when determining their mortgage needs.

Real estate market booms are almost always perpetuated in an atmosphere of low interest rates. Every home buyer yearns for a drop in the interest rates because lower rates mean that buyers can save money on their homes, or purchase larger homes than they might have been able to when the rates were higher. So, this means that the converse of this scenario is also true. Every property market crash has been created by a sudden and unexpected increase in interest rates.

Accurately predicting what the interest rate will be in the near future is challenging, but there are some things you can do to help improve your chances of making an accurate prediction. These include:

Study the Local Market: Is the local economy growing or slowing? If it’s growing quickly, then you can anticipate a coming rise in interest rates to help slow it down.
Study the Global Market: How are the global financial markets performing (more specifically the Japan, China, Canada, Australia, and European markets)? If the markets are stable, then a rate increase will likely happen soon.
Pay Attention to the Fed Funds Futures: The contract size for Fed Funds Futures is $5 million and they are traded in the CBOE (Chicago Board Of Trade). If the market participants are anticipating a change in the rate, then the price of these futures will almost always adjust accordingly.
Study Key Economic Data: The most important numbers to look at are inflation and employment because they form part of the Fed’s dual mandate. To help give you a better idea of what to expect from inflation, check the consumer price index (CPI), producer price index (PPI), and the personal consumption index (PCE). If both inflation and employment numbers are looking good, then the Fed will be more likely to increase the rate.

Don’t Blindly Follow the “Experts”

Market opinions and predictions flood the media every single day. Every financial news channel is inundated with real estate market “experts” who will share their market predictions with anyone within earshot. Major publications such as Financial Times and The Wall Street Journal constantly publish op-eds penned by some of the world’s major economists predicting the Fed decision. The problem is - if you really pay attention to what happens, most of the time, these experts are usually wrong.

Therefore, using their predictions as your guidepost for what to expect from the housing and mortgage markets will almost always let you down. It’s perfectly okay to listen to the “experts,” but don’t take everything they say as fact. Instead, do your own research by following the tips above and you will be more in-tune with what is really going on in the industry and thus be more likely to make reasonably accurate market predictions.

Start 2024 Off Strong With Better Mortgage Leads

Finding quality mortgage clients in the first quarter of the year can always be a little tough, but it doesn’t have to be. In many cases, improving your sales results is as easy as purchasing mortgage leads. At RGR Marketing, we can provide mortgage officers with the leads they need to close more deals. We can give you exclusive access to high quality mortgage leads who have shown increased interest in obtaining a mortgage.

Another reason to choose RGR Marketing is because unlike the leads you get from other firms, our mortgage leads are scrubbed and verified, and curated just for you based on your unique target demographics. Don’t let the annual end-of-year drop in clients extend into the New Year. Take action and purchase the leads you need to start off 2024 strong. Partner with RGR Marketing today!

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Leveraging 2024 Mortgage Marketing Predictions for Your Business

Predicting Interest Rate Changes

Don’t Blindly Follow the “Experts”

Start 2024 Off Strong With Better Mortgage Leads

Start making more
money today!

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Leveraging 2024 Mortgage Marketing Predictions for Your Business

Predicting Interest Rate Changes

Don’t Blindly Follow the “Experts”

Start 2024 Off Strong With Better Mortgage Leads

Start making more money today!

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