Why It's Essential to Always Be Timely When Nurturing Your Solar Leads

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July 18, 2018 | By RGR Marketing Blog

With Solar Leads, the Early Bird Gets the Worm

Every solar marketing campaign is designed to generate leads, and the effectiveness of the campaign dictates whether you attract a lot of leads or not. Therefore, a company should be always changing its marketing strategy, so it can keep looking for the perfect message and delivery to attract plenty of high-quality leads.

But once you have your solar leads, what do you do with them? Do you sit on them and contact them when you want to because you’re already busy? This is a recipe for disaster because your solar business needs to always have an eye on the future and staying busy in the future means closing more sales today.

To be successful, you need to make following up on leads a priority. Reach out to them quickly, because the adage is true – the early bird does get the worm, especially when it comes to solar leads.

Contact New Solar Leads Early and Often

Converting leads into sales isn’t a race, it’s a marathon. It’s rare for an individual to go from lead to customer after the initial contact. It usually takes several attempts, with each contact bringing the lead closer to making their decision.

In fact, according to Lead Simple Academy, you don’t even really get to know the lead and their needs until after the fifth contact. But, 43% of sales people give up after the first contact, 68% after the second, and 80% give up after just three contacts.

If you can keep with it, by the time you contact the lead for the seventh time, you’re most likely to be the only solar company still in contact with the prospect and the only company on their mind once they are ready to buy. This is what is meant by “nurturing your leads.”

It’s You Versus Your Competition in the Solar Installation World

If an individual is interested in solar, they may provide their information to a variety of different websites to obtain resources or information. This means that their information could be collected by several solar companies in your area.

You want to be the first one to reach out to them because it shows them that you are motivated.

In fact, you should be calling the lead within a minute of obtaining the information and sending an email within 15 minutes. If they don’t pick up on the first call, try again in 30 minutes. You should also stick to a follow-up schedule. A common schedule used by successful marketers after the first day of contact is:

Day 3 – Phone Call
Day 4 – Email
Day 8 – Phone Call and Email
Day 14 – Phone Call
Day 15 – Email
Day 20 – Email

The secret to closing more sales is to not give up. You should continue following up on a lead for 12 months or until they buy.

Identifying Active and Passive Leads

Leads that are responsive to your calls or emails are considered active leads. These leads are more likely to be buying in the near future. Passive leads, on the other hand, are leads that are still qualified, but looking at a longer timeframe for buying. Therefore, you should pursue active leads more aggressively while continuing to help navigate your passive leads through the sales funnel.

Contact Solar Leads by Any Means Necessary

Today, marketers have more ways to reach leads than ever. From phone calls to emails to Facebook and Twitter messages, you should be reaching out via the platforms the lead responds to the best. In fact, one of the most effective ways to reach out to leads is by text message.

Make contact early and follow up and nurture your leads often. You’re not going to close every lead, but if you stick to this strategy, you will no doubt improve your conversion rates. And if you’re reading this article and deciding it’s time to buy high quality solar leads for your business, get in touch with RGR Marketing today. We’ll help you through every step of the process.

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With Solar Leads, the Early Bird Gets the Worm

Contact New Solar Leads Early and Often

It’s You Versus Your Competition in the Solar Installation World

Identifying Active and Passive Leads

Contact Solar Leads by Any Means Necessary

Start making more
money today!

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With Solar Leads, the Early Bird Gets the Worm

Contact New Solar Leads Early and Often

It’s You Versus Your Competition in the Solar Installation World

Identifying Active and Passive Leads

Contact Solar Leads by Any Means Necessary

Start making more money today!

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