The Best Strategy for Generating New Solar Leads During the Summer of 2025

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July 9, 2025 | By RGR Marketing Blog

Are You Generating Enough Solar Leads This Summer?

It might be an understatement to suggest that the Trump Administration doesn’t have renewable energy high on their list of priorities. In fact, with tariffs constantly being adjusted, the solar energy industry will most likely be hit rather harshly over the coming years. But despite the worrying outlook, or possibly due to it, the fact remains that solar is poised for another record-breaking year in 2025, as more homeowners are being driven by growing environmental awareness, improved technology, and preexisting government incentives.

As summer brings with it longer days and increasingly lofty energy bills, this is the high-opportunity season for solar installers. But with competition intensifying, solar companies need smarter, more targeted strategies to generate more qualified leads. Here’s the best strategy for maximizing solar lead generation during the summer of 2025.

Leverage Localized Digital Marketing Campaigns

In 2025, solar lead generation is all about meeting people where they are: online, on mobile, and in their local communities. Running hyper-localized digital ads targeting your specific service area is therefore much more effective than running broad national campaigns. Here’s what to focus on:

Optimize your Google My Business listing according to local SEO practices and run Pay-Per-Click (PPC) campaigns targeting specific zip codes and neighborhoods.
Use your social media platforms to promote solar rebates, zero-down financing options, and “summer savings” deals with localized visuals and customer testimonials.
Tap into the power of Nextdoor. Nextdoor has become a powerful tool for community-level advertising, so sponsored posts and local sponsorships on this platform can build trust and drive engagement.
Make your calls-to-action seasonal and urgent. Use messaging like “Cut your electric bill before summer’s over” or “Lock in 2025 solar rebates before deadlines change” to attract leads and drive quick responses.

Offer Summer-Exclusive Incentives

Homeowners who sit on the fence can often be motivated by limited-time offers. Use summer as a seasonal driver to create more urgency. Consider offering the following incentives to help spur more business your way:

Free Solar Consultations or Energy Audits: Position these as easy, no-obligation ways to learn about energy savings.
Referral Bonuses: Turn your past customers into lead generators. Offer $500–$1,000 for each friend or neighbor they refer who goes solar.
Bonus Incentives: Include add-ons like free EV charger installation, smart thermostats, or solar monitoring upgrades for those who sign by a specified date, like Memorial Day, Fourth of July, or Labor Day.

Don’t forget to mention that bundling your offers with existing federal and state incentives makes solar installations much more affordable for homeowners who are concerned about costs.

Create Educational, Engaging Content

Informed buyers make for better leads. Creating content that addresses the questions your customers are Googling this summer can therefore help you naturally get more leads started down your sales funnel. Some topics to consider can include:

“Is solar worth it in 2025?”
“How do the new federal rebates work?”
“Will solar lower my summer energy bill?”

You will want to post educational blogs and short-form video explainers on TikTok and Instagram Reels, and offer free downloadable guides on your website.

Also important is email marketing. Create and send out a summer energy savings series of emails that are packed with solar tips, success stories, and limited-time offers.

Host Local Summer Events & Workshops

Community engagement can be a strong trust builder for solar brands. Use the warm weather to your advantage by hosting events like solar open houses, community workshops, or a summer energy fair. Offering food, drinks, or even raffle giveaways will help you attract attendance and keep the atmosphere of your event light and enjoyable.

Re-Engage Old Leads and Dormant Customers

Your existing CRM holds untapped potential for your future sales. And summer is the perfect time to re-target old leads who inquired last year but didn’t buy. For the best success, you should carefully consider your reasons for reconnecting with older leads. For instance, you can reach out to let them know about new financing options that many have improved since 2024, recent updates on tax credits and incentives, or to provide them with personalized savings estimates based on their higher summer energy usage.

In addition, you don’t want to overlook commercial clients. Businesses also face peak demand charges in summer, so many may finally be ready to pull the trigger on solar.

Collaborate with Local Realtors and Homebuilders

Solar is a major selling point for new homes. So forging partnerships with other professionals in the real estate business can do wonders for your lead generation.

As an example, you can partner with local realtors and educate them on how solar increases home resale value. Or, you can partner with new home builders by offering packaged solar systems as a standard or optional feature for their new construction projects.

Partnerships like these can yield a treasure trove of warm leads as new homeowners tend to be more likely to evaluate solar options within the first year of purchase.

Purchase Solar Leads and Save Time and Money This Summer

The summer of 2025 will present enormous opportunities for solar lead generation—but only for those companies willing to adapt to evolving consumer behavior and market conditions. Following the steps outlined above will not only help your summer marketing campaigns generate more leads but also convert them into long-term, satisfied customers.

Of course, by the time you read this, summer will be nearly half over, so what can you do to help speed up your lead gen results? A great solution is to purchase solar leads from a firm like RGR Marketing.

RGR Marketing has 20-plus years of experience working directly with solar installers. We will provide you with exclusive access to a highly curated list of leads that match your unique target demographics. Plus, we scrub and validate our leads before you receive them. This means your sales team can get right to work filling up your late summer installation schedule.

If you want affordable solar leads that actually convert, then put your trust in RGR Marketing. Contact us today and let us put our experience to work for you.

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Are You Generating Enough Solar Leads This Summer?

Leverage Localized Digital Marketing Campaigns

Offer Summer-Exclusive Incentives

Create Educational, Engaging Content

Host Local Summer Events & Workshops

Re-Engage Old Leads and Dormant Customers

Collaborate with Local Realtors and Homebuilders

Purchase Solar Leads and Save Time and Money This Summer

Start making more
money today!

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Are You Generating Enough Solar Leads This Summer?

Leverage Localized Digital Marketing Campaigns

Offer Summer-Exclusive Incentives

Create Educational, Engaging Content

Host Local Summer Events & Workshops

Re-Engage Old Leads and Dormant Customers

Collaborate with Local Realtors and Homebuilders

Purchase Solar Leads and Save Time and Money This Summer

Start making more money today!

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