November 12, 2019 | By RGR Marketing Blog

How to Use Technology to Set Your Mortgage Company Apart

buy Mortgage LeadsIn the mortgage industry, change happens quickly. New trends emerge, processes get streamlined, and approval techniques regularly adapt to the ever-changing economy. In such a volatile industry, it takes a lot for you to keep your mortgage business current.

But as constant as change is in the mortgage industry, one area where it isn’t always up to date is marketing technology. The reality is, if you aren’t embracing technology and everything it has to offer, your mortgage marketing probably isn’t as effective as it has the potential to be. More precisely, we’re talking about artificial intelligence (AI) and virtual reality (VR). Here’s what these two technologies mean for the mortgage industry and why you should consider using them.

How to Use VR in Your Mortgage Business

Virtual reality is most commonly associated with video games, but the technology has become more and more a part of our daily lives through online video and other entertainment options in recent years. Because it places the viewer in a virtual environment, VR technology makes for a highly effective means of marketing a home to potential buyers.

Using VR technology, a potential buyer can take a virtual tour of a home without ever having to physically step foot in it. Even better, the space can be staged with virtual furnishings, so you can make the home as cozy and comfortable as possible to increase the home’s attractiveness.

Partnering with a real estate agent who uses virtual reality home tours can be a powerful way to help clients find their perfect home quicker than ever before.

How to Use AI in Your Mortgage Business

A mortgage business is data intensive. For someone to get approved for a loan, they need to provide you with two years’ worth of bank statements, tax returns, proof of income, identification documents, and more. Collecting and managing all this information is labor intensive, and human error can sometimes cause delays in the approval process.

Those lenders who are in-the-know are starting to adopt AI technology to organize, analyze, and read the tremendous amount of data they rely on every single day. Using technology, you’ll be able to free up your lending professionals, so they can put their experience and judgment to use on individual applications.

Best of all, only about 27% of lenders familiar with AI are currently using it in their day-to-day business. This means you still have the opportunity to be one of the first to embrace the technology and take full advantage of the benefits it provides.

Need a Source of Verified Mortgage Leads? Contact RGR Marketing Today

If you’re looking to strengthen your mortgage client list, purchasing high-quality mortgage leads from RGR Marketing can help. We have been providing our clients in the mortgage industry with verified leads for over 20 years, and we can help you too.

Your purchased leads are exclusive to you, meaning they’re not shared with any other mortgage company or lead generation provider. Your leads are classified as “warm” prospects, so they’re primed and ready for your team to convert. Find out for yourself how using technology along our high-quality mortgage leads can help your mortgage broker business grow!

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