Artificial Intelligence Is Here, And It’s Affecting B2B Marketing

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April 24, 2018 | By RGR Marketing Blog

Only 10% of Marketers Use AI - Start Now and Get Ahead of the Competition

Artificial intelligence has long been associated with aliens from outer space and sentient robots, but in the world of B2B marketing, AI is anything but a fantasy trope. Some B2B marketers are starting to use artificial intelligence to improve the accuracy and effectiveness of their campaigns.

But, as popular as AI is becoming, it is still only used by 10 percent of B2B marketers. This is even though, according to Demandbase, 80 percent of B2B executives agree that AI will revolutionize the industry within the next five years.

So, what are you waiting for? With just 10 percent of marketers using AI, now is the time to adopt the technology. Implement it now and you’ll position your business one step ahead of the competition. Still not convinced that artificial intelligence is right for your marketing campaigns? Here are five ways AI is already making B2B marketing easier and more effective.

#1: AI Automatically Analyzes Data

In traditional marketing, consumer data is analyzed manually, and a company’s future performance expectation is determined by an educated guess. AI not only speeds up the process, but it can also more accurately predict which campaigns will result in the most sales and which content will appeal to your customers the most.

This allows for on-the-fly adjustments that make your campaigns stronger and helps you better understand which strategies and angles to pursue next.

#2: AI Excels at Predictive Lead Scoring

Predictive lead scoring is important in B2B marketing because it helps a marketer identify which accounts are the most promising and which leads are the hottest prospects. As a result, this is one of the areas where artificial intelligence is most used in the marketing field.

AI can quickly analyze huge amounts of customer behavioral data to narrow down which customers show the most promise. This enables a marketer to prioritize these accounts and customers, which should ultimately result in greater sales conversions.

#3: AI Automates Everything

Today’s companies are constantly receiving information about their customers, their buying habits, and their behaviors. With so much data pouring into the company, it can be impossible for marketers to filter through it all to determine customer insights. But, an artificial intelligence system can.

AI knows how a visitor got to your website, what position they hold in their company, and what their past purchases were. Using this information, the AI is then able to provide that lead with unique information that best matches their profile.

With everything being handled behind the scenes, and automatically, AI allows a marketer to focus on what they do best – create creative campaigns.

#4: AI Can Hyper-Target Your Messaging

In the past, marketers only had customer attributes like their name, company name, and location to help guide them in creating targeted messaging. But, AI can go so much deeper.

It can collect in-depth behavioral insights on a prospect that can be used to generate a custom user experience, right down to the unique landing page the user lands on, the ads they see, and the content they’re provided.

With AI, you can laser-target your message specifically for each individual prospect.

#5: AI Provides Your Sales Team With the Most Actionable Insights Possible

Artificial intelligence provides sales teams with highly accurate and valuable insights that can enhance their abilities to close more deals. This works because the more your sales reps know about the people they are trying to sell to, the better they will be able to cultivate trust and build stronger relationships, both of which are essential for gaining customers. It also fosters a positive working relationship between marketers and sales because when AI is used properly, it makes everyone’s job easier and improves the odds of success.

With so many benefits, it’s hard to understand why most marketers aren’t already using artificial intelligence. If your business survives on B2B sales, then you can’t afford not to adopt artificial intelligence into your marketing strategies.

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Only 10% of Marketers Use AI - Start Now and Get Ahead of the Competition

#1: AI Automatically Analyzes Data

#2: AI Excels at Predictive Lead Scoring

#3: AI Automates Everything

#4: AI Can Hyper-Target Your Messaging

#5: AI Provides Your Sales Team With the Most Actionable Insights Possible

Start making more
money today!

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Only 10% of Marketers Use AI - Start Now and Get Ahead of the Competition

#1: AI Automatically Analyzes Data

#2: AI Excels at Predictive Lead Scoring

#3: AI Automates Everything

#4: AI Can Hyper-Target Your Messaging

#5: AI Provides Your Sales Team With the Most Actionable Insights Possible

Start making more money today!

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