These 9 Suggestions Can Help Increase Your Mortgage Business

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July 3, 2018 | By RGR Marketing Blog

Try One of These Great Ideas to Grow Your Mortgage Sales Today

It happens to every company at some point: the old tried and true sales and marketing techniques become tired, and your business growth plateaus. Mortgage business are no exception – and when the housing market begins to shift, this can compound things even more, making a trying year look more like a difficult one.

If you are looking for some great new ways to re-energize the growth of your mortgage business in today’s market, try one of these nine easy-to-implement ideas.

Sales Ideas for Your Mortgage Business

1 - Embrace Technology, Use a CRM

If you haven’t bought into using a customer relationship management tool, or CRM, or if you aren’t actually making sure that your sales team (even if it’s just you) is using it correctly and completely, now is the time. You will never understand the return you are getting on your investment in leads until you take this step.

2 - Tighten the Timeline

Like most things that are worth anything, good leads have a natural shelf life. Tighten up your response time to take full advantage of that shelf life. Get to those leads while they’re in the their prime and convert them into sales.

3 - Keep the Mortgage Sales Funnel Full

Your sales funnel or pipeline needs to be filled on a regular and consistent basis. If you’re not actively purchasing or chasing down leads of your own, you’re not getting the amount of sales that you could.

4 - Make Recycling a Best Practice

Not all leads pan out; this is a sad reality of the mortgage business. But what are you doing with unqualified leads? Are you giving up on them and pursuing leads with greater promise? Great. Just don’t give up on those old leads forever; recycle them, because yesterday’s “not quite ready” may be tomorrow’s sale.

Marketing Ideas for Your Mortgage Business

5 - Upload Content to Visual Social Media Sites

If your social media marketing strategy is limited to Twitter and Facebook, you are missing the largest demographic to enter the housing market in decades. Young people are more visually oriented than older folks, and when they get serious about a purchase, they turn to social media for information and inspiration. If you’re not using Instagram and Pinterest to reach potential customers, you’re missing out.

6 - Get Serious About Posting

Whether we’re talking about posting content to your blog or website on a regular basis, or posting and sharing content on your social media assets, one thing remains consistent—for the time you’re investing in digital marketing to pay off, you have to keep posting on a regular and consistent basis. Simple put: it’s a part of the job now, so get serious about it.

7 - Network Authentically 1 - Get Involved With the Key Players

Your greatest source of referral business (other than prior customers - see #1 above) is most likely real estate professionals in your area. Get involved with their business groups as a way to drive in more business.

8 - Network Authentically 2 - Put Yourself (and your team) Out There

You (and your team) are your brand. Yes, you have mortgage products to sell, but you are the brand. Any social media or blog posting that you do that is on message (selling something) is likely getting ignored. Sell yourself and your people instead.

9 - Network Authentically 3 - Get Involved in Your Community

Networking goes beyond referral generation and social media marketing. Get involved in your local community. Sponsor charity events or organizations, table at community events, get out there with the people.

Try Just One New Idea or Try Them All

Whether you’re just looking for one new idea to boost your mortgage sales or are looking for a comprehensive list of best practices, these nine suggestions are a great place to start.

Sales and marketing efforts are always “works in progress,” and no company or sole proprietor is doing everything they absolutely could to drive in business on any given day. Taking steps toward consistently doing better is the best route to growing your mortgage business.

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