February 10, 2015 | By RGR Marketing Blog

Getting the Most From Your Mortgage or Solar Sales Team

Some salespeople seem to have a preternatural gift for producing impressive results, while others struggle to hit their goals every single month. Hopefully, your sales team has more of the former variety of sales professionals than the latter, but it’s more likely that your team is a mix of both.

While experience can certainly contribute to a more refined sales technique, it’s not the only thing that makes an excellent salesperson. Think about it: you’ve probably known seasoned sales reps that allowed themselves to become a little too set in their ways, and they eventually saw their numbers decline as a result. On the flip side, you’ve probably also encountered green salespeople who seemed to almost instantly get the hang of closing deals, surpassing even their most experienced peers. Obviously, experience isn’t the only factor that contributes to a productive sales team.

Your sales team can become more productive this year, whether they’re newbies or veterans of the industry. Here are some tips on how to make it happen.

Tip #1: Sales Is About Relationships

Some salespeople approach prospects with plenty of enthusiasm, but tend to view interactions with current customers as more of a chore than an opportunity, unless they happen to be in the market for a new product or service. This is a big mistake. Clients can sense when a member of your sales team cares more about closing the deal than they do about creating a lasting relationship, and they may lose interest in doing business with your firm.

Not only that, but treat them right and existing clients can become one of the very best marketing resources in your portfolio.

Tip #2: Use Time More Effectively

One thing that all of the most effective salespeople have in common is that they’re good at managing time. We can’t change how much time we have, but we can choose how to spend it. With so many things vying for our attention, it’s easy to lose track of what we’re there to do: sell, sell, sell!

Prioritization can dramatically increase a sales team’s efficiency. If your sales team is spending half the day checking personal emails and watching cute animal videos, then it’s time to give your sales staff a reality check about effective time management strategies.

Tip #3: Stay Focused

This one goes hand in hand with effective time use. Some people might believe themselves to be excellent multitaskers, but most really aren’t. Instead of trying to do five things at once, sales pros should focus on the activities they know will make them more effective, and eliminate the distractions that prevent them from performing at peak efficiency.

Tip #4: Don’t Be Afraid to Fail

Now, we’re not recommending that you assign a brand new salesperson to close one of the biggest deals of the quarter. What we’re saying is that effective salespeople aren’t afraid to take calculated risks, such as trying out new marketing techniques, calling leads that others have tried and failed to close, or trying to parlay low-revenue deals into bigger ones.

Tip #5: Front-load Your Day

The most effective people take care of the toughest tasks on their agenda first thing in the morning. Getting them out of the way before noon can free up time and mental bandwidth throughout the day, and will allow one to get on to bigger, better things.

Tip #6: Eat Well and Stay Fit

It’s hard to muster much enthusiasm for your work when you’re feeling under the weather, and poor eating and exercise habits can really take the wind from your sales. It’s not necessary to go from couch potato to marathon runner in the span of a month; even the most exercise-averse salesperson will experience a big boost in mood just by going for regular walks and substituting healthy snacks for junk food.

Tip #7: Stay Positive

The most successful salespeople don’t stay down for long. Sure, we all face challenges in life, and some of them are really difficult to overcome. But we can’t let those setbacks drag us down for long, or they’ll start to contaminate other areas of our lives, including our sales numbers. Make sure you take time out of every week to check in with your sales team, to gauge where each of them is at with their moods – one bad apple can spoil the whole bunch, so turning things around as quickly as possible is always a wise move.

[Photo Credit: SquareSpace]

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