5 Ways to Boost Your Mortgage Business This Fall

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October 5, 2017 | By RGR Marketing Blog

How to Improve Your Mortgage Marketing Results in Fall

Spring and summer have traditionally been the most favorable seasons for home sales, while during the fall and winter, sales start tapering off the colder temperatures get. This has been the norm for generations because with the start of fall comes the start of the school year. The holiday season follows right behind it, and few families want to be moving and resettling during this time of year.

But, if your mortgage business plays its card right, you could improve your profit potential despite what tends to be otherwise an under-performing season. It all begins with how you market your mortgage business in the fall. Here are five ways to improve your mortgage marketing efforts so your mortgage business can enjoy success in the upcoming season.

Get Involved With Your Community

In real estate, trust is an essential element for success. Because there are so many different parties involved, working with a trustworthy company helps make the process go smoother and easier for all involved.

One way to show other businesses that your business is trustworthy is to get it involved in the community in which it resides.

From organizing a charity food drive or coat drive for the winter, to sponsoring a local little league team, there is a wide array of different ways you can make a positive impact on your community. In doing so, it shows others that you are willing to give back to the community that makes your mortgage business possible.

Mine Your Local Networks

Word-of-mouth referrals can help supplement a mortgage company’s client list during the fall months. So, start working your local networks such as your social circle, your alumni association, your congregation, and your social media audience.

You also shouldn’t forget about your past clients.

Reach out to them and they may be able to put you into contact with brand new prospects. Mining your networks is efficient and effective because you’re dealing with people who already trust your company, thus they’ll be more likely to share your business with people who they in turn trust.

Build Strong Business Relationships

Building strong business relationships with local real estate agents can help improve your fall sales reports because, again, trust is in play.

The agents will send clients to you because they trust you will work extra hard to get their clients the best rates. Meanwhile, you will be able to refer home shoppers you know to your network of trusted Realtors because you know that they take good care of their clients.

This makes this situation a win-win for all parties involved. Plus, you can enjoy an extended marketing reach by sharing each other’s marketing and/or informative content.

Become a Trusted Supplier of Information

Every mortgage business out there promises low rates and unbeatable service. So, one of the keys to success that you can use all year round is to find something that your business can provide that the others aren’t.

You can do this by making your business an expert in its field through sharing information your prospects might find valuable. For instance, if you have recently been receiving a lot of calls about VA loans, then you can write an article outlining the pros and cons of VA loans or an article on how to apply for a VA loan. The informative articles can then be shared on your social media channels and published to your blog.

Provide good information for free to your readers and you will soon become their “friend in the business.” This builds trust and it shows potential house hunters that you have your finger on the pulse of the housing and mortgage markets in your area.

Invest in Mortgage Leads From a Trusted Provider

A trustworthy mortgage lead provider can be a valuable asset for any mortgage company. The reason is because the lead provider has already spent a lot of time and money building their lists, so when you purchase leads, you not only get a list of names that are closer to closing the deal, but you also gain access to prospects that you otherwise may not have been able to work with.

When choosing a high quality mortgage lead provider, make sure the company has a positive reputation, a good rating with the Better Business Bureau, and excellent customer service.

Adopt and implement the above five strategies into your business marketing plans as soon as you can because they can and will have an impact on how well your company performs in the fourth quarter. And, during a time of year that’s traditionally lackluster for home sales, you will need every advantage you can get to stand apart from your competition.

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How to Improve Your Mortgage Marketing Results in Fall

Get Involved With Your Community

Mine Your Local Networks

Build Strong Business Relationships

Become a Trusted Supplier of Information

Invest in Mortgage Leads From a Trusted Provider

Start making more
money today!

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How to Improve Your Mortgage Marketing Results in Fall

Get Involved With Your Community

Mine Your Local Networks

Build Strong Business Relationships

Become a Trusted Supplier of Information

Invest in Mortgage Leads From a Trusted Provider

Start making more money today!

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