June 30, 2016 | By RGR Marketing Blog

Use Trending Data on Solar to Generate Leads

By now, there must be very few business marketers and salespeople left who do not understand the power of the Internet. With social media marketing and content marketing slowly replacing traditional forms of advertising as the core marketing focus to build community around a brand, interact with customers, and expand your marketing reach, it’s difficult to argue the value of Internet based forms of marketing.

Likewise, as the analytics behind search engine optimization and search algorithms continue to improve, targeting an audience with content marketing has never been easier. Measuring the return on investment for these types of marketing efforts continues to be challenging. But with the right tools, it is possible.

Furthermore, by adding some trend tracking software to the both the front and rear ends of the content pipeline, savvy marketers can track emerging trends while evaluating the depth of those trends within their current and potential followers. What all of this adds up to is expanding your marketing reach, and filling your sales funnel with new solar leads.

Trend Monitoring With Search Engines

For nearly everyone, the debate is over; Google reigns supreme among search engines and will most likely stay at the top for quite some time to come.

Employing Google Analytics and Google’s Hot Trends list to track trends in the solar industry, the conventional energy industry, energy regulation and policy, and general sustainability issues is a fantastic way to make sure that your content is capturing as much of your potential market as possible.

Additionally, there are a host of other free or low cost tools that help you keep your finger on the trend pulse, including Yahoo! Search Clues, Yahoo Buzz Index, AOL Search Trends, Bing Top Image Searches, Google News, and Google Insights.

Social Media Monitoring Tools

Another fantastic way to stay on top of current trends and any buzz being generated in your community around your brand involves employing free or low cost social media monitoring tools. These tools either aggregate top trend data from multiple social media communities, or drill deeper into a particular social media trend silo.

Regardless, they can all be employed to help you stay in front of what your customers and potential customers are talking about, care about, and what they're sharing with each other. Top social media monitoring tools include Topsy and Tweetreach for Twitter, Facebook Insights and Quintly for Facebook, and Social Mention and Brand Monitor for multiple platforms.

Being a Solar Brand Leader Requires Being in the Lead

In order to establish and maintain a reputation as a leader in the solar industry for your brand -- both in social media and the physical world -- requires staying on top of the trends that affect your brand.

This is true in the solar power world as well as it is in any other. Utilizing search engine and social media platform tracking tools is a great way to target your content and social media marketing to capture new leads.

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