White Hat SEO Strategy for Solar | Generating Solar Leads with SEO

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August 19, 2020 | By RGR Marketing Blog

Using White Hat SEO to Increase Your Solar Lead Gen Results

How you market your solar business makes a big difference in not only the number of solar leads you generate, but it can also impact the quality of those leads. Therefore, you have to be very careful about which marketing strategies you employ.

For instance, when it comes to using SEO strategies for your organic lead generation campaigns, you have the option to choose from White Hat SEO and Black Hat SEO. In this guide, we’ll explain why White Hat SEO may be better suited to helping solar installers get the leads they need.

The Differences Between White Hat and Black Hat SEO

White Hat and Black Hat SEO have their similarities, but it’s their differences that set them apart from each other. White Hat practices rely on SEO tools and tactics that adhere to Google’s policies. It is especially designed around the concept of creating quality content.

In this regard, White Hat SEO is more associated with creating content that is made for humans, not search engines. Black Hat, on the other hand, is a much more aggressive form of SEO marketing that has one objective – getting your website ranked as high in the search engine results in as short a time period as possible. To accomplish this, Black Hat SEO practices often bend the traditional search engine rules.

Whereas Black Hat is focused on immediate improvements in search engine rankings, White Hat is a long-term strategy that has the potential to continue generating leads long after the marketing dollars have been spent.

How to Use White Hat SEO Strategies Effectively

There are five components to a strong White Hat SEO strategy:

High quality content
Targeted keywords
Relevant backlinks
Internal links
Optimized meta descriptions

With White Hat SEO, your content needs to be well-written, unique, and valuable to your audience. It should be sharable on social media and feature links to other reputable websites from across the web. It should also feature well-researched keywords placed strategically throughout the content, but without interfering with readability and flow.

Including relevant backlinks to high-authority sites helps legitimize your brand, and featuring two to three internal links is important for helping Google’s spiders discover your site. Lastly, optimizing your meta descriptions (the sentences that appear in your search engine results) using your primary keywords will further enhance your discoverability.

On the alternative side, Black Hat SEO relies on tactics like keyword stuffing, using irrelevant keywords, content automation, and others to help increase search engine listing results. The problem is, these tactics make for a terrible user experience because the focus isn’t on information or quality.

Since generating leads depends on building a level of trust with your audience, you want to provide them with the best experience possible, and that’s only achievable when you use White Hat SEO principles.

Get the Leads You Need Now From RGR Marketing

White Hat SEO will bring in quality leads when it’s done right, but even when it’s done perfectly, it does take time before all your hard work starts paying off. One way to offset the time it’s going to take is to purchase solar leads from a reputable firm, like RGR Marketing.

While your SEO strategy works to build your online presence and gain trust from your audience, we can supply you with high-quality, laser-targeted leads based on your ideal customer profile. With our solar leads, your sales team can get right to work closing sales while you wait for your SEO investment to start paying off with your own organic leads.

RGR Marketing has more than 20 years of experience matching solar installers with the leads they need to succeed and we can help you too. Best of all, your leads are entirely exclusive to you, so you don’t have to worry about them being shared with other solar companies or lead gen firms. Contact RGR Marketing today to discover the difference our quality solar leads can have on your business growth.

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Using White Hat SEO to Increase Your Solar Lead Gen Results

The Differences Between White Hat and Black Hat SEO

How to Use White Hat SEO Strategies Effectively

Get the Leads You Need Now From RGR Marketing

Start making more
money today!

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Using White Hat SEO to Increase Your Solar Lead Gen Results

The Differences Between White Hat and Black Hat SEO

How to Use White Hat SEO Strategies Effectively

Get the Leads You Need Now From RGR Marketing

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