Understanding Key Target Clients for Residential Solar and What to Say

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November 23, 2021 | By RGR Marketing Blog

Appealing to Key Solar Clients With Personalized Marketing

Every business and service provider has a target customer. This is their ideal prospect, someone who is most likely to purchase whatever it is they’re selling. Identifying who this individual is will help a business increase their profit potential while decreasing the amount of time and money it takes to convert them into customers.

In the solar industry, it can be easy to wrap up target customer as any homeowner with a roof over their head, but this isn’t the case because not everyone chooses solar for the same reasons. Being able to distinguish your audience is crucial for ensuring your marketing message is speaking to the right prospects.

Here are the three primary customer types for residential solar and how to appeal to them.

Customer #1: The Energy Independence Seeker

Every day more and more homeowners are getting sick and tired of having to rely on the country’s antiquated electrical grid for their power. From suffering through rolling brown outs to paying high monthly bills to their utility providers, there’s a lot of frustration involved with traditional energy delivery and solar is one of the best ways homeowners can free themselves from it.

If you want to speak to what’s most important to this type of solar prospect, then some of the things you will want to touch on in your messaging should include:

Unreliability of the grid system
Smart energy management
Battery type explanations
Solar calculators
Testimonials (especially from those with battery systems large enough to provide 100 percent of the home’s daily energy use)

Customer #2: The Frugal Investor

The frugal investor doesn’t mind investing in something new, but it needs to be of excellent quality and provide them with a means for saving money over the long term, and that’s exactly what solar does. This type of customer sees the value of the investment and is driven by a desire to spend wisely, so they’re also always on the lookout for a deal.

If you want to speak to what’s most important to this type of solar prospect, then some of the things you will want to touch on in your messaging should include:

Solar’s payback period
Federal, state, and local rebate information
Solar system efficiency comparisons
Solar’s impact on home market value
Testimonials (especially from those discussing how much money they have saved by switching to solar)

Customer #3: The Climate Change Advocate

For some homeowners, the savings and reliability they get from going solar will be nice, but the real reason they want clean energy is because they want to do their part to help heal the planet. This customer type tends to be younger and driven by social and global change. They are fed up with big corporations ruining the environment and the politicians that fuel them.

If you want to speak to what’s most important to this type of solar prospect, then some of the things you will want to touch on in your messaging should include:

Carbon emission data
Climate change information
Quotes from climate change deniers
Social and environmental responsibility
Testimonials (from customers who chose solar for its sustainability)

Target Your Ideal Prospect with Solar Leads from RGR Marketing

RGR Marketing’s solar leads make it easy to target your ideal prospect because you tell us exactly who it is you want to reach. Once you provide us with your target demographics, we use our proprietary lead generation technology to curate a list of exclusive contacts for your sales team to reach out to.

All our real-time solar leads have been scrubbed and validated, so you can convert them in less time and for less money. Our solar leads are also fully scalable and easy to integrate into your existing lead management system.

If you want to keep your sales funnel filled with profitable prospects, choose the provider that has more than 20 years of experience serving solar installers – RGR Marketing!

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Appealing to Key Solar Clients With Personalized Marketing

Customer #1: The Energy Independence Seeker

Customer #2: The Frugal Investor

Customer #3: The Climate Change Advocate

Target Your Ideal Prospect with Solar Leads from RGR Marketing

Start making more
money today!

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Appealing to Key Solar Clients With Personalized Marketing

Customer #1: The Energy Independence Seeker

Customer #2: The Frugal Investor

Customer #3: The Climate Change Advocate

Target Your Ideal Prospect with Solar Leads from RGR Marketing

Start making more money today!

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