August 21, 2018 | By RGR Marketing Blog

4 Reasons Why Summer Is the Key Season to Go Solar

Summer is prime-time for solar owners. The days are longer, and as a result, their systems operate at peak performance. But, a lot of people remain hesitant to purchase solar in the summer. Many of these people are wary that installation costs are at a premium in the summer, but this is not necessarily true.

Therefore, the best way to help these clients move closer to making a purchasing decision is to share with them the truth about costs, and to inform them of the four key reasons why waiting until later in the year to go solar could be a mistake.

With that in mind, here are the top four reasons why summer is the best season for your solar prospects to make the switch to solar – and what you need to tell them in order to close the deal.

#1: Savings

Summer is peak energy capture time for any solar power system. This means that the client will be able to enjoy the money-saving benefits of solar immediately. It will also allow the client to use that saved money to get ahead on their solar system payments or other bills, if they choose to do so.

While solar works in all seasons, it is less effective in the winter and the savings aren’t as large as they are in the summer. So, taking advantage of the abundant sunshine in the summer will make a big difference in their immediate savings.

#2: Avoid Summer’s Rolling Blackouts

Every year it seems as though the nation’s electrical grid gets increasingly overwhelmed during the summer months. A side effect of this is inconvenient rolling blackouts. But, the beauty of having a solar system installed on their home is that the client will be able to avoid such frustrations. While their neighbors are stuck without power, their home will still have electricity flowing.

Summer’s strong storms are another cause for lengthy power outages. A home with solar will be safe and protected, regardless of how long the outage lasts.

#3: Benefits the Environment

Simply put, a solar home runs cleaner than those powered by fossil fuels. It produces fewer carbon emissions, reduces greenhouse gasses, and protects the environment. If the client is concerned about their impact on the planet, then going solar is a powerful and positive change that they are able to make in order to contribute to the health of the environment.

#4: Increases Your Home’s Value

According to CostofSolar.com, for every dollar that is saved in a home’s energy bill by going solar, it adds $20 in home value. This means if a client has a 5kW solar power system installed on their medium-sized home, their home’s value could rise by an average of $29,555.

Focus on the Benefits and Convert More Summer Sales

Regardless of what you’re selling, focusing on the benefits always engages a client and urges them further down the sales funnel. The same applies to selling solar rooftop systems.

Let your prospects know why going solar in the summer just makes better sense. It saves them money, it’s better for the environment, it’s convenient, and it adds value to their home. The real question should be – why aren’t they going solar in the summer?

If your solar installation business could use a boost during the summer – don’t worry, RGR is here. Consider buying high quality exclusive solar leads today, and give your sales team the chance to really make an impact on your business’s bottom line.

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