Is Summer Really the Best Time for Solar?

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August 9, 2018 | By RGR Marketing Blog

Summer Means Extra AC, But Is That Enough Incentive for Solar Sales?

If you are a seller of solar paneling and solar-related goods and services, you want to share your products with consumers all year-round. But should you be pushing your services even harder than usual in the hot summer months?

Sure, summer seems like it would be the best and most natural time to push solar energy as we are closer to the sun. But is it? Does the fact that your prospects are using their air conditioner more often, and driving up the costs of their monthly power bills constitute enough of an incentive to make them switch to solar panels? Read on to find out.

Is the Summer the Best Time to Install Solar Panels?

You have probably found that you have more customers contacting you during the summer and wanting to know about solar paneling for their homes or businesses. Are they on to something? Is summer the best time to install solar panels?

Surprisingly, the answer is not necessarily. Several sellers of solar paneling tend to offer rebates in the winter and charge a premium for installation in the summer, for just the reason mentioned above. When it gets hot, people feel like they are absorbing more solar energy and want to make use of it by getting solar panels in place.

The truth, however, may be just the opposite. A solar panel array is a mechanism, and just like virtually any other mechanism, extreme temperatures are an impediment. While solar energy may be reaching solar panels faster in the summer, it is actually harder to process them than it would be in more moderate climates.

When Is the Best Time to Install Solar Panels?

In fact, the best time for a consumer to install solar paneling is November or December, for a number of reasons. One, because it’s cold, solar companies tend to offer discounts and rebates in the summer, meaning it is usually cheaper for consumers to buy solar paneling at these times.

Two, it may be easier for installers to get solar panels up and running more quickly when the temperatures are not quite as extreme. Three, the panels will work better in moderate temperatures. Four, if you are using a net metering system, where you get rebates by paying energy back into the grid when you’re not using it, the winter, when your energy needs are lower, is a great time to start.

What Seasonal Effects on Solar Paneling Mean for Your Solar Business

So what does all this seasonal information mean for you if you are selling solar paneling? Should you flip things around and start raising your prices in the winter and lowering them in the summer? Probably not – and here’s why.

Consumers feel incentivized to seek out solar energy in the summer, so you don’t necessarily need to incentivize them further with rebates. In the winter, you will want your prices to be competitive with other purveyors of solar energy who are offering those potentially deep winter solar installation discounts.

Firming Up Your Solar Marketing Strategy

However, you can use this information to inform your marketing strategy when it comes to selling solar energy in the winter. The fall and winter are great times to ramp up the aggressiveness of your solar marketing strategy.

You can emphasize to your potential clients that it’s not only more affordable to buy solar panels in the winter, but it is also actually to their benefit to do so. Impress upon potential clients all of the benefits of off-season solar paneling and then hit them with a great rebate offer.

One of the great things about the solar installation business is that there really is no bad time of the year to install solar paneling. Understanding why this is so, and using it to plan your overall seasonal solar marketing strategy is a great way to potentially boost sales of your solar products and services across the board.

If you’re ready for a true boost to your bottom line, consider buying high quality solar leads from RGR Marketing today. We’ll get your sales team set up with the best solar leads around, and improve your bottom line no matter what season of the year we’re in.

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Summer Means Extra AC, But Is That Enough Incentive for Solar Sales?

Is the Summer the Best Time to Install Solar Panels?

When Is the Best Time to Install Solar Panels?

What Seasonal Effects on Solar Paneling Mean for Your Solar Business

Firming Up Your Solar Marketing Strategy

Start making more
money today!

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Summer Means Extra AC, But Is That Enough Incentive for Solar Sales?

Is the Summer the Best Time to Install Solar Panels?

When Is the Best Time to Install Solar Panels?

What Seasonal Effects on Solar Paneling Mean for Your Solar Business

Firming Up Your Solar Marketing Strategy

Start making more money today!

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