January 19, 2022 | By RGR Marketing Blog

Starting 2022 Mortgage Marketing Off Right: Personalize Your Message to Customers

buy Mortgage LeadsA lot of mortgage professionals choose to cast a wide net in their marketing efforts. They do so thinking quantity is more important to success than quality. But the truth is successful mortgage marketing begins with identifying your target customer because when you know who your ideal customer is, you will spend less time and money converting them into customers.

If you really want to see your mortgage conversions rise in 2022, then take the time to identify your target customer. If you’re unsure where to begin, don’t worry. Here are some tips that will help you narrow down your key demographics.

#1: Review Your Customer Data

If you have been in business for at least a year, look back at the past year’s conversions and compare your clients. Using a customer relationship management (CRM) system will help take a lot of the legwork out of this.

Look for any similarities that might stand out about your clients. For instance, what income bracket do most of your clients fall within? Do they have children? Are they first-time buyers or are you processing more refinances? How many chose 30-year terms over 15-year terms? What type of mortgage product are you predominantly processing?

Finding the answers to these and other similar questions will help you determine what your most common customer “looks” like.

#2: Interact With Your Audience on Social Media

Social media is not only a great way to keep in touch with your audience, but it also helps you learn more about who is most interested in your business. Pay close attention to who is asking questions and leaving comments on your posts. And even more importantly, pay attention to what they’re saying because this is where you will learn more about your target customer’s unique pain points.

#3: Optimize Your Website for SEO and Analyze Your Visitors

When you optimize your website for SEO, it allows you to learn more about the people who are visiting it because you can see what keywords and phrases are driving traffic. Analyzing your website provides you with a lot of valuable data that will help you better meet the needs of your audience by giving you the information you need to create more targeted content that’s specifically tailored to their preferences.

#4: Interview Your Customers

Past customers can be a wellspring of valuable information, you just need to know how to get it out of them. Send out an email campaign to past customers asking for their feedback. If necessary, offer them a gift, like a free $25 gift card to a local retailer, just for completing an online questionnaire. Use your interview to identify common characteristics among your past customers and to find out exactly why they chose your business for their mortgage needs.

Use Your Target Customer Data to Get Prime Mortgage Leads from RGR Marketing

Buying leads makes the most sense when you know who your target customer is, especially when you partner with RGR Marketing. The reason is because we take your target’s demographics and use our proprietary software to compile your leads based on that information. This allows us to provide you with targeted, high-quality mortgage leads that are primed for you to convert.

Our mortgage leads are fully scalable and easy to integrate into any current lead management system, and they have been scrubbed and verified for accuracy before you receive them, so you can convert them in less time and for less money. RGR Marketing has more than 20 years of experience serving professionals in the mortgage industry. Contact us today to discover the difference our targeted leads will make for your business this year.

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