September 6, 2018 | By RGR Marketing Blog

Take Marketing Social to Reach More Millennials – It’s Time to Get on Instagram

According to Housingwire.com, 67% of all conventional loans being closed are going to millennials. If you own a mortgage business and you aren’t marketing to this particular population group, then you aren’t taking advantage of the opportunities this eager-to-buy demographic is offering.

The reality is, despite the rising rates, more and more millennials are buying homes; they’re just buying smaller homes. Millennials are foregoing the “bigger-is-better” theology that their parents got caught up in and instead, they’re buying homes that more closely meet their needs, both personally and financially.

This means there’s a rich vein of opportunity for your mortgage business that could keep you supplied with inbound traffic for years. You just need to know how to reach them. The answer is – Instagram.

Bring Your Mortgage Marketing Into the Future

Social media marketing has been steadily climbing to become one of the least expensive and most effective means of marketing. But, it hasn’t been readily accepted and utilized in the mortgage industry quite yet. The thing is, it’s not going away, so it is crucial for your mortgage company to get on board now, especially if you want to attract the all-important millennial sector.

Still not sure if Instagram can help your mortgage business? Here are five ways marketing on Instagram can help your business.

#1: It Improves Brand Awareness

In a recent study conducted by Bustle and shared by Adweek, 40% of millennial women interviewed said that Instagram serves as the best way for brands to reach them. In April 2017, nearly 60% of millennials in the U.S. actively used Instagram. What’s more is that a study conducted by MarketingDive.com suggests that use of Instagram has climbed by 375% among millennial travelers since 2013.

With so many millennials using Instagram frequently (often daily), it presents an excellent avenue to get your business out in front of them. The more they see your posts, the more familiar they become with your logo and brand identity. This is an exceptional way to improve your brand’s presence online.

#2: Instagram Use Builds Trust

Instagram can be a wonderful resource for sharing little-known information about your company. You can use it to showcase your commitment to your community, the environment, and your employees. It gives your followers a glimpse at your company culture and its priorities. There’s a strong bind that forms between companies and customers when they share the same goals. This can help you attract like-minded people, who over time, will develop trust in your business.

#3: Instagram Increases Your Web Traffic

When you share interesting or valuable content on your Instagram account, it engages those who see it, and this can serve as an entry point to your website. Visitors will want to know more, so they’ll check out your website or blog if you include the link in your bio. The key is gaining your visitor’s interest on Instagram; then once they’re on your site, you provide them with the information they were seeking.

#4: Being on Instagram Regularly Allows You to Respond to Mortgage Prospects Instantly

Many people ask questions or leave comments on Instagram posts. This creates an incredible opportunity for your business because you can respond to queries or comments quickly, in real-time.

You can solve customer concerns or problems, turning a potential problem into a positive outcome, in front of all your other followers. When you interact with people in a public forum in a positive way, it goes a long way to building your mortgage business’s reputation.

#5: Instagram Allows You to Target Your Audience

Being able to target your ideal audience maximizes your marketing ROI because you’re not wasting money and time marketing to customers who don’t match your campaign’s messaging. With Instagram, you can target the audience you want using language that’s designed to speak directly to them, through one of the social media platforms they love using the most.

Today, being active on social media is a must for any company. Social media is what consumers use to learn and make more informed purchasing decisions. Because Instagram is a visually driven platform, it can capture your audience’s attention quicker and produce lead generation results that traditional marketing can’t. So, what are you waiting for? Go create an Instagram account for your business!

Still looking for quick leads without having to create an entire strategy for a new social platform? Sounds like it’s time for you to buy high quality mortgage leads from RGR Marketing. Get in touch today and we’ll help you boost your bottom line immediately.

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