May 21, 2019 | By RGR Marketing Blog

5 Reasons Why Solar and Millennials Are Right for Each Other

Buy Solar LeadsSometimes, it seems that millennials too often get a bad rap. Older Americans blame them for ruining just about everything. They are most commonly considered lazy and entitled. But more than any other generation, millennials are interested in protecting the environment, healing the Earth, and using technology to reach their goals, however odd they might seem to grandad.

Because of these three core traits, millennials make for a perfect match for entering the solar energy movement. Here are five other reasons why the solar field makes sense for millennials to find work in, and why your solar installation company should be considering targeting this group for your future employees.

Solar Isn’t Going Anywhere

Solar energy is the future of the nation’s power-generation abilities. Old industries like coal and gas are falling by the wayside as more people become educated about their dangers. Unlike coal and gas, solar energy is completely sustainable, clean, and has zero effect on the environment. Plus, solar has grown by more than 68% over the last decade. In 2006, just 30,000 homes in the U.S. were powered by solar. Today, there are more than 1 million.

Solar Is More About the Mission Than Money

Money isn’t as important to millennials as it is to their parents. Millennials are more interested in following their passions, even if this means not making a lot of money. With solar, millennials get to enjoy working in a field that is aligned with their values and passions. Despite the popularity of solar, this is a long-game business, or at least that is how it should be looked at. The mission is more important than money, but over time, the money will come.

Solar Builds Communities

The average millennial is an extrovert who loves being involved in communities. Working in solar gives millennials an opportunity to join a community that’s as passionate about the environment as they are. From other employees to clients to suppliers, everyone involved is excited about the prospect of solar and what it can do to help improve the world.

Solar Plays to Millennial Strengths

Millennials do well when working collaboratively. This is one of their core strengths. In the solar industry, it is better to have a team that works together than one or two top talents. More problems get solved this way.

Millennials can have a major impact on everything from a solar company’s marketing and social media strategies to its ability to build relationships with the suppliers and partners it needs to succeed.

Solar Is a Hyper-Growth Business

In the solar industry, things move quickly. Because of this, the companies that can reach hyper-growth are those that learn by doing. They are able to adjust on-the-fly and make quick decisions, despite having a good structure in place that prevents the loss of control.

The ideal solar employee is someone who can plan well, but also have the ability to improvise. Millennials are best-suited for working in environments where they have to think outside of the box in a fast-paced and flexible environment.

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