Marketing Automation, CRM, and Lead Nurturing for Solar Installation Professionals

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December 3, 2020 | By RGR Marketing Blog

Tips for Building an Effective Solar Marketing Campaign

Like any small business, a solar installation professional needs a good marketing strategy to ensure they always have leads to pursue. But for many solar pros, marketing isn’t something they’re particularly adept at, so they tend to rely on word-of-mouth referrals. The problem is this greatly reduces their opportunities.

There’s a common misconception that building an effective marketing campaign takes a lot of time and effort. While there is some trial and error involved, using modern tools like marketing automation and a CRM (customer relationship management) system can help any solar installation company streamline the process and maximize their marketing results.

How to Use Marketing Automation for Solar

Before you can start enjoying the benefits of marketing automation, there are a few things you’ll need to do to ensure it provides your company with the best results. The first thing you’ll want to do is identify the tasks that your marketing team performs the most. These tasks will usually account for the bulk of their time. For instance, a common task that can be easily automated is responding to emails.

Once you have identified the tasks you want to automate, your next step is finding the right automation software to perform the work. There are plenty of platforms out there to choose from, so doing your due diligence is important in finding the right one for your needs. Luckily, most offer free trials, so you can try them out before investing in one. Some of the top platforms to consider include:

Next, to get the best results from your marketing automation software, you will need to provide your team with the appropriate training. It won’t take long before they master it, but in the beginning, this will be an important time investment.

Lastly, once your marketing automation is up and running, you’ll want to review its efficiency and results periodically to ensure everything is working well. This allows you to make adjustments when necessary to ensure optimum performance.

Using CRM to Nurture Leads

Along with a solid marketing automation software platform, having well-performing CRM tools can be especially beneficial to a solar installation professional. The appropriate CRM software will help boost your sales through lead scoring. It helps you understand your customers better, so you can service and support them more effectively.

One of the most important things CRM does is that it captures more leads from your website and gives your marketing team the ability to track them throughout the entire sales process. It also helps your team identify which leads are more likely to buy, and that can greatly help you minimize wasting resources on unqualified leads. With more qualified prospects in your sales pipeline, your team can then nurture them with personalized email campaigns.

RGR Marketing's Solar Leads Complement Any Automated Marketing Strategy

Automating your marketing efforts helps maximize your resources, improves your customer support, boosts sales, and helps you implement best practices to ensure your business operates in an efficient and organized fashion. If your organic lead generation efforts are still young and not yet producing quality leads, you can purchase qualified solar leads that you can inject into your CRM software.

At RGR Marketing, we have more than 20 years of experience providing solar installers with exclusive, validated leads. Our leads can keep your marketing team busy nurturing the prospects that will be keeping your company in business over the coming months and years. Find out why so many solar installation pros trust RGR Marketing for their purchased leads – give our solar leads a try today!

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Tips for Building an Effective Solar Marketing Campaign

How to Use Marketing Automation for Solar

Using CRM to Nurture Leads

RGR Marketing's Solar Leads Complement Any Automated Marketing Strategy

Start making more
money today!

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Tips for Building an Effective Solar Marketing Campaign

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RGR Marketing's Solar Leads Complement Any Automated Marketing Strategy

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