Improving Winter Mortgage Sales and Refinances With Seasonal Marketing Ideas

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November 10, 2022 | By RGR Marketing Blog

Improving Winter Mortgage Sales and Refinances With Seasonal Marketing Ideas

Even people who aren’t Game of Thrones fans have most likely heard the show’s now famous tagline – winter is coming. Those three simple words were said repeatedly throughout the show’s eight seasons, and perfectly encapsulated the dread and anticipation the characters had for the coming cold season and the bad things lurking in its wake.

Here in the real world, for mortgage professionals at least, winter really can be a dire time. Winter is traditionally the mortgage industry’s “slow time,” where clients are few and far between. But it doesn’t have to be.

With winter right around the bend, now is the perfect time to get to work preparing for the season by trying out some new marketing ideas that might very well improve your winter mortgage sales and refinances. Here are some seasonal marketing ideas to start implementing today.

Tips for Increasing Your Winter Refinances

With the one-two punch of the holidays and school being in session, there are naturally fewer families looking to upend their lives by moving into new homes during the winter. This is the crux of why winter is usually so hard on loan officers. But this is exactly the reason why focusing your marketing efforts on refinances might be just the thing you need to improve your sales at this time of year.

Refinance clients don’t need to pack and move. They don’t have to do anything, except apply for a refinance. Here are a few things you can try to attract more winter refinance clients.

Reach out to previous clients: Check your list of past clients and compare their interest rates with the current rate. If you find that some may be able to save money by refinancing, reach out to them via an email campaign. This is a great opportunity to reach out and check in with your past clients, and to wish them happy holidays. Even if the customer isn't currently interested in refinancing, it will help keep your name fresh in their minds for when they are.
Contact clients who were previously turned down for a refinance: If you have clients that previously applied for a refinance but were turned down for something that could be fixed over time, like bad credit or lack of a down payment, then now is a good time to reconnect with them. They may have been able to overcome the reason for their denial, making them an ideal candidate for a refinance now.
Ask previous clients for referrals: Most mortgage lending companies rely heavily on referrals, so don’t forget to take advantage of all the hard work you put in to satisfying your clients. Ask your current and past clients for recommendations of other people who may benefit from your services. You never know where your next client will come from.

Tap Into Your Network

Clients aren’t the only people who can provide you with excellent referrals. Remember that you have an entire network of industry professionals that you work with day in and day out who can also be a rich source of referrals.

From local real estate agents to builders and contractors, you have plenty of people to reach out to who may be able to help you connect with leads. It is important to note that these professionals are also experiencing a slump during the winter season, so being a source of leads for them is just as important for your business as getting leads. This is the whole purpose of having a network, so don’t forget to use it.

Get Involved in the Community

Winter may not have as many community activities as the milder seasons, but there are still plenty of things going on where you can play an active role and hopefully garnish some referrals in return. For instance, food drives are essential in many communities during the holiday season, as are bake sales and other events designed to help the less fortunate. You can also sponsor a local high school football or basketball team. Check your community’s social media page to find out what’s coming up on its calendar and find out how to get involved. It will benefit your community and your business.

Use the Downtime Wisely

Despite all your best marketing efforts, it is important to understand that winter still won’t be as busy as spring or summer. There are things you can do to improve your sales, but you will most likely still have a lot of downtime. So, it is very important that you use that downtime wisely.

Use your free time to improve other areas of your business. Here are some things you can do:

Update your website to implement the most current SEO best practices
Start building a presence on social media
Revamp your blog
Create and share videos
Go through your contact management software and clean up any old or incorrect contact information
Reach out to past clients for reviews or testimonials
Take a course to learn a new skill that can help set you apart from the competition

Purchase Mortgage Leads

Just because winter isn’t as busy for loan officers as it is in the summer doesn’t mean that there aren’t people out there looking to buy or refinance a home. Sometimes, you just need a little help finding them.

At RGR Marketing, we specialize in providing mortgage companies with the high-quality mortgage leads they need to stay successful regardless of the time of year. With 20-plus years of experience working with mortgage companies, we know what makes for an ideal mortgage lead, whether they’re someone looking for their first home loan or to refinance their current one.

Contact RGR Marketing today to get exclusive access to actionable mortgage leads. All our leads are scrubbed and verified, so you can get right to work ensuring that this winter won’t be as dreadful as you might think.

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Improving Winter Mortgage Sales and Refinances With Seasonal Marketing Ideas

Tips for Increasing Your Winter Refinances

Tap Into Your Network

Get Involved in the Community

Use the Downtime Wisely

Purchase Mortgage Leads

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Improving Winter Mortgage Sales and Refinances With Seasonal Marketing Ideas

Tips for Increasing Your Winter Refinances

Tap Into Your Network

Get Involved in the Community

Use the Downtime Wisely

Purchase Mortgage Leads

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