January 31, 2017 | By RGR Marketing Blog

Getting the Right Attention on Your Business in the Digital Age

For any business to be successful in today’s ultra-competitive market, it needs positive online customer reviews. Why? Because 90% of consumers read online reviews before visiting a business. The nature of your reviews also directly correlates into profit potential. In fact, customers are likely to spend 31% more on a business that has excellent online reviews. The reason is because 88% of today’s consumers trust online reviews as much as a personal referral from a friend or relative.

With the solar industry growing by leaps and bounds, you can see why having good online customer reviews is so important for success. Here’s how to get them for your business.

Three Tips for Garnishing Great Solar Installation Reviews

For a company in the solar power industry, having at least five positive reviews posted online will help improve its level of trust with the local community. This is crucial because 72% of consumers say that positive reviews help make them trust a local business more. Even more importantly, 92% say they’ll use a local company if it has at least a four-star review rating.

So, how can you start building a platform for gaining positive online reviews? It’s really pretty simple.

#1: Know Which Websites Are Best Suited for Solar Reviews

When it comes to online reviews, not all review websites are equal. For solar power installation providers, certain sites simply hold more weight. These include Yelp, Angie’s List, and SolarReviews.

Getting positive reviews posted on these sites will not only greatly improve your trustworthiness, but they will also be considered by Google when it displays listings for local solar companies in web search results. Meanwhile, for larger solar companies, Consumer Affairs is the go-to choice for reviews and the one that most impacts their presence in Google’s search results.

#2: Avoid Being Too Pushy Soliciting Reviews

Believe it or not, many of the top review websites, like Yelp, have algorithms in place that are designed to fish out unconvincing positive reviews. This is meant to help minimize the number of false or coerced reviews from showing up on their websites so they can provide their users with the most credible reviews possible.

The last thing a solar business owner wants to do is be too pushy with their customers to post positive reviews. Reviews need to happen organically in order for a company to get the most value out of them.

#3: Encourage Your Customers to Leave Reviews on Their Own

There’s a difference between encouraging your customers to leave reviews for your company and pushing them to. To help encourage your customers, you should place a Yelp (or other review site) badge on your company website. You can also place a “Find Us on Yelp” sign in your window and on your marketing collateral. This informs your customers of where they can leave their reviews.

You can also use Facebook, Twitter, and other social media outlets to share your reviews. Of course, another good options is to share testimonials on your marketing materials. This lets customers know that you appreciate good word of mouth, and in some small way, it gets in their head that their own reviews may be featured in future marketing materials or in your social media posts.

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