Defining the Best Strategy for Buying Solar Leads in 2021
There is no arguing the importance that leads have in the solar industry. While a solar installer may get some clients from word-of-mouth referrals or from a direct customer inquiry, the bulk of their jobs are created by nurturing leads and guiding them down the sales funnel until they make the decision to buy.
Having a strong lead generation strategy is essential for today’s solar installer. The question is – should you work on generating your own leads, or does buying solar leads offer a better ROI?
Challenges of Organic Lead Generation
The biggest hurdle in creating an effective marketing campaign for solar is the fact that today’s consumer is smart. They are more wary of many of the marketing techniques that have worked so well in the past. As a result, they are naturally less responsive to outbound mass marketing methods like telemarketing, television or radio advertising, or door knocking.
If you find a homeowner who is interested in solar, then they already know that there are dozens of solar offers out there. They are much more likely to do their research on the web before choosing an installer. For this reason, a web-based organic lead generation strategy is the best option if you want to generate your own leads.
The problem with this approach, however, is that generating your own web leads is not easy and it can take a while before your strategy starts paying off. It can also be expensive, especially for a small solar installation company.
Buying Solar Leads – Creating an Effective Purchase Strategy
Before you choose a solar lead vendor for your lead list purchase, there are a few things you need to consider to help ensure you’re getting the best value for your dollar. These include:
- Identify your target customer: Start by ranking your customers by most profitable and then rank them by least profitable. Look for characteristics that separate the two. This will help you determine what type of buyer you want to be targeting.
- Choose a vendor that offers consulting: You want a vendor who stands behind their leads and can help you get the most value out of them. Excellent customer service is a must.
- Don’t select a vendor based on price: Paying more for leads doesn’t always mean the leads are better. But paying less for leads doesn’t always mean you’re going to be saving money either. In fact, buying cheap leads could wind up costing you more in the long run because the data could be unverified or filled with duplicates.
- Choose a vendor with solar experience: The solar industry is unique, so you want to use a vendor who understands the intricacies of the market and how your business works.
RGR Marketing Has Been a Reputable Vendor of Solar Leads for Over 20 Years
Experience matters when it comes to choosing a solar lead provider. At RGR Marketing, we have over 20 years of experience working with solar installers. We use our proprietary lead-based matching technology to provide our clients with the high-quality solar leads they need to succeed.
Our solar leads are scalable, easy to integrate into most lead management systems, and come with built-in market reach via Google, Yahoo, Bing, and our email partners. And everything we do is backed by our top-tier customer service.
Our goal is to help you close more sales. That’s it. That’s all we’re focused on. Contact RGR Marketing today and see for yourself how our exclusive solar leads can help your business grow in 2021.
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Call us at 310-540-8900 or fill out the form below and we’ll tell you how you can get high quality leads for free*.