July 13, 2017 | By RGR Marketing Blog

Landing Solar Clients Takes More Than Just Excellent Customer Service

The solar industry is an extremely competitive field, so solar manufacturers and installation companies need to find ways to differentiate themselves from the competition if they want to be truly successful. But how do you do that? The answer, in part, is by taking the 3 "C’s" approach to attracting customers.

By adopting the following three elements and making them part of your company’s internal and external strategy, your company will gain a stronger reputation in the market and this will provide you with even more opportunities to convert more sales. Find out why cost, customer service, and care are vital to your solar installation business’s future prospects.

The Cost of Solar Power

Understandably, cost is a chief concern among homeowners interested in purchasing solar power systems. Therefore, you want to make sure that your cost is affordable, but not so affordable that it makes a customer wary that you’re using inferior products.

Keep your cost appropriate for the job you’re doing, and if there’s a reason why your estimate is higher than someone else’s, always make sure you point out the reasons why you charge what you do. For example, this may include higher quality materials, better warranty, expert installation, etc.

Remember: customers won’t turn away from a fair price, especially when they’re getting exceptional service and quality.

Customer Service and Solar Power

Calling a company’s customer service department is usually something that customers to look at with dread. But, providing excellent customer service is one of the most important components in any successful business.

You need to provide your customers, both existing and potential, with excellent service and attention. When you do this, you enhance your company’s ability to make sales, retain clients, and gain a positive reputation. Make sure your customer service department employees are well-trained, compassionate, and positive-minded. Negativity has no place in a successful customer service department because it can and will cost you customers.

How Much Does Your Solar Business Actually Care?

Your business interacts with several people on a daily basis, from customers to potential clients to vendors and others. Because of this, you need to make sure you care about the experience your company is providing these individuals.

Do you go out of your way to ensure a client is happy? Do you take every measure possible to ensure your installations are completed with as little impact on the client’s life as possible? Do you pay your vendor invoices on time and treat your suppliers like the valuable partners they really are to your business?

Stick With the Three “C’s” for Success in Solar

To succeed in the solar industry, your company needs to care about what it does and who they serve. After all, word of mouth referrals are among the best and most important marketing resources a solar company can have. And, by sticking with the 3 "C's," you’ll be able to develop more solar customers through this manner.

Want to learn more about how to improve your marketing so you can boost your lead generation results? Call RGR Marketing today at 877-272-4600 and get up to 10% free leads with your first order!

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