
Welcome Spring’s Return With More Lead Conversions and Successful Closings
Spring is the time of year that nearly all real estate professionals look forward to – simply because after a long, cold winter, home buyers, like bears, awaken from their hibernation. Spring is the hottest selling season of the year when it comes to real estate, so now is the time to start planning and preparing for its return.
If you want to ensure your mortgage business starts the spring selling season off strong, then here are some things you want to start doing right now. Read on to learn about six ways you can boost your mortgage business this spring.
#1: Identify Your Target Customer
In order for your spring marketing to deliver optimum results, you first need to know who you are marketing to. For example, are you trying to attract investors or first-time buyers? Maybe you want to increase your refinance numbers or focus on luxury properties. Each type of customer needs to be approached differently, so knowing who your target customer is will help you create more effective marketing campaigns.
#2: Master Content Marketing
Good content marketing is one of the most powerful ways to improve your organic lead generation results. It not only increases your brand awareness, but it also helps build trust with your audience and positions your company as a leading authority in the industry. The important thing to remember is to publish original content that provides your audience with something of value, and to adhere to SEO best practices to get your content ranking high in the search engine results.
#3: Don’t Forget About Email
As effective as content marketing is, you don’t want to forget about marketing via email. Email marketing is a loan officer’s best friend because it allows you to communicate with loan prospects in a creative and personal way. Just as with content marketing, to increase the success of your email marketing, you need to provide relevant and valuable content.
#4: Advertise on Facebook
Facebook offers a very effective advertising platform for mortgage companies. It’s a perfect fit for the industry because it allows you to directly target prospects using relevant ads inserted right into users’ newsfeeds. You can use it to spread your content, share special incentives, and more, and you have complete control over everything from who to target to how often your ads run.
#5: Start Remarketing
Very rarely does web traffic convert during a first visit. In fact, it often takes several return visits before a guest performs the action you’re asking of them. Therefore, to increase your success this spring, you want to start focusing on remarketing to those who have already visited your website.
Remarketing not only keeps your brand fresh in their minds, but it allows you to gradually start marketing to them more aggressively.
#6: Purchase Exclusive Mortgage Leads
The above tactics will help improve your organic lead generation results, but it’s important to note that the process does take time. One way to get the ball rolling more quickly is to purchase exclusive mortgage leads from a quality provider.
Unlike shared leads, exclusive leads aren’t shared with other clients or lead gen firms, thus giving you the best opportunity for converting the prospect. Further, your leads are customized based on your target customer criteria, which already puts you ahead of the game.
Start Spring Off Strong – Buy Mortgage Leads From RGR Marketing
At RGR Marketing, we have the mortgage leads you need to start spring off on the right foot. Our high-quality leads feature up-to-date contact information for prospects that have shown increased interest in buying or refinancing a home. More importantly, every lead you receive has been painstakingly vetted to ensure they meet your target customer profile. Don’t wait – get the mortgage leads your business needs to succeed this spring and contact RGR Marketing today!
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