October 27, 2016 | By RGR Marketing Blog

Putting the Power of the Web to Work for Your Business

The pressure to acquire new and repeat business, no matter the market, can be the most challenging aspect of thriving as a company. One of the most profound and efficient ways to keep the funnel full is to invest time, energy, and a minimal amount of capital in digital marketing strategies.

Effectively designed and executed digital marketing can generate leads that yield business at a rate far greater than purchased leads. Here are five tested digital marketing strategies you can put to use today to increase your business.

1 – Choose Your Target Market

You can’t be all things to all potential buyers. In order for marketing, especially digital marketing, to be effective, it has to have a narrow enough appeal to read as tailored to a specific market. Otherwise, the digital marketing campaign will read as a broad-based call out to an audience that appears to be as big as possible, leaving prospects with an impersonal feeling.

The bottom line is that broad-based campaigns appear inauthentic to buyers in this era. Figure out who your core consumers are, and tailor your digital marketing to suit them, their interests and their needs.

2 – Divide and Conquer

An effective digital marketing campaign that appeals to buyers will not necessarily appeal to homeowners looking to refinance. Rather than try to appeal to both markets with one generic campaign, divide your focus and produce two unique digital marketing campaigns tailored to appeal to each of the groups you are hoping to court.

3 - Use Your Existing Customers to Find New Business Through Social Media

More effective than purchasing leads, engaging with your existing customers in the digital communities they are a part of will gain you referral business. This strategy will also help you to gain new business from the natural spread of influence gained by content marketing and its inherent share-ability and stickiness.

4 – Generate and Share Content That Will Resonate With Your Target Market

Generate content specific to the needs and interests of your target market. Share this content and content from like-minded organizations with your existing and former customers over email, in newsletters, and on social media channels. In this way, you can work to build buzz and community around your brand organically.

5 – Do Not Fear Pay-per-Click

One of the best advances in digital marketing and social media marketing has been the advent of pay-per-click advertising. Whereas you may have paid for “impressions” in the past when buying advertising, pay-per-click on social media channels, search engines, etc. is designed to be as effective as possible for as little money as possible.

The Cheap, Easy, and Effective Way to Boost Your Business

Digital marketing can seem confusing at first, but it is currently the cheapest, most efficient way to drive in new business that you may have at your disposal in today’s economy. Take advantage of it to keep your funnel and pipeline full by employing one or all of our five strategies.

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