July 16, 2015 | By RGR Marketing Blog

Solar Customers Still on the Fence?

If you’re like most solar installers, you’re probably still encountering quite a few misinformed prospects. Where do they get some of those crazy ideas about solar? We may never know. But it’s your job as a solar installer to make sure they understand these 10 crucial points about going solar.

Solar Is Low Maintenance

Some clients may be worried about maintaining their solar panels. Imagine their surprise when you tell them that generally, an occasional rinse is all their solar panels required to give them years of reliable service.

Solar Is Affordable

There was a time when going solar was a lot more expensive than purchasing power from the utility but, as you know, those days are over. Now, solar is cost competitive with grid power in most parts of the country, and in fact, going solar often offers substantial long-term savings.

Solar Is Great for the Environment

Some of your customers may have heard the naysayers talking about how the environmental impact of manufacturing solar panels outweighs their long-term environmental benefits. You know that’s not the case, but be prepared to prove it to them.

You Can Get a Tax Credit for Going Solar

No matter where in the U.S. you your customers live, they can still take advantage of the federal government’s 30% tax credit for solar installations. But depending on which state you call home, they may also be eligible for state and local tax incentives. Check out the solar incentives for California, Hawaii, North Carolina and New Jersey now.

Solar = Tax Free Home Value

In addition to tax rebates, some states and locales allow property tax exemptions for solar installations. That means homeowners can add value to their homes without paying extra property tax.

Solar Panels Last a Long Time

Many quality solar panels are warranted for 25 years, but it’s not uncommon to see them perform for 30 years or more. By the time your solar panels need to be replaced, they’ll have long since paid for themselves.

Solar Works Everywhere

Some people think solar only works in especially sunny climates, but today’s solar panels can efficiently convert ambient light into electricity, so direct sunlight is needed. Make sure your customers know that whether they live in Phoenix or Seattle, solar will help them reduce their carbon footprints and lower their utility bills.

Solar Leasing Reduces Up-Front Costs

Cost used to be a major hurdle for cash-strapped, would-be solar adopters, but solar leases have changed the game. Clients who opt for a solar lease or PPA won’t qualify for those lucrative tax rebates, but they will reduce their electricity bills and help the environment, without having to deplete their savings to pay for a solar system.

Most PV Systems Don’t Have Batteries... Yet

There’s a common misconception that going solar means cutting all ties with the grid. This isn’t usually the case. Most solar customers remain linked to the utility grid, which allows them to sell their excess power during the day and purchase extra power at night, when solar production ebbs.

Batteries Could Be the Future of Solar

Tesla recently released its Powerwall battery. It’s a lithium ion battery designed to power a home. It can be charged by solar panels or grid connection, and multiple batteries can be daisy-chained to increase storage capacity. These batteries are efficient, low-maintenance, and relatively affordable, and it wouldn’t be a huge surprise if they became a standard component of solar installations in the not-too-distant future.

If you're a solar installer and your marketing program could use a bit of a kick, don't wait -- contact RGR Marketing today, and buy high quality exclusive solar leads from the best in the business, now.

[Photo Via: BusinessWire]

Contact Us

Get started with free* leads.
Call us at 310-540-8900
Don’t take our word for it—find out for yourself how good our leads are and what a difference working with us can make.
Call us at 310-540-8900 or fill out the form below and we’ll tell you how you can get high quality leads for free*.
I authorize ReallyGreatRate, Inc. to communicate with me via email.
* Get up to 10% free leads on your first order!

Let's talk

Start making more money today

Mortgage

Solar

Home Improvement

  • I authorize ReallyGreatRate, Inc. to communicate with me via email.