January 16, 2020 | By RGR Marketing Blog

Federal Residential Solar Incentives Are Set to Expire in 2022

Buy Solar LeadsSince Donald Trump took office, his administration has been shrouded in controversies, but one area where the president has been completely transparent has been with his support for antiquated energy production from dirty resources like coal and gas. For the time being, the days of the federal government being supportive of renewable energy are in the past.

With federal tax credits for residential solar installations set to expire in 2022, the future isn’t looking too bright for solar companies and their clients. Further, given conservative politicians and well-funded utility lobbying groups coming after solar with everything they’ve got, solar is facing its largest hurdle ever. Read on for a primer on how to better work with allies in government to create solar incentives that really work for prospects.

Solar Growth in the U.S. Has Been Stymied

Unlike much of the developed world, the United States government has cooled somewhat in its embrace of solar energy. Under the Obama administration, rooftop solar installations grew by 900 percent, but since 2017, growth has stopped and even declined in many markets. This places the country, one of the supposed most advanced in the world, far behind others like Germany, China, Japan, and Italy when it comes to energy production from renewable resources.

Solar’s stymied growth is a direct result of a concerted and well-funded lobbying campaign by coal and gas utilities. Lobbyists have deep roots in many state capitals across the country, and their goal is to reverse incentives for homeowners wanting to install solar panels and eliminate net metering practices.

What Can Be Done to Improve Solar Incentives?

While homeowners can still claim solar tax credits, the amount they’re able to claim is dwindling fast. This year is the last one where solar investors can claim 30 percent of the cost of installing new solar panels in tax credits. Starting in 2020, the amount of solar tax credits homeowners can claim will start to decline, with the program officially coming to an end in 2022. Unless, of course, the government approves an extension before that time.

This means that solar companies need to start acting now if they want to revive the industry to its former glory. Consumers need to be educated about solar, and those pushing lies and fabrications about the industry need to be revealed. Politicians who push for dirty energy protections simply because they’re beholden to lobbyist groups and big money donators need to be held accountable.

The entire solar industry is on the line. The next election will most likely make it or break it.

People Want Solar; Find Them With RGR Marketing

Despite the federal government’s desire to see solar go away, the truth is that Americans still want it. Solar incentives play a tremendous role in helping those interested in solar acquire it, so it’s important to find these people before the solar tax credit program expires.

At RGR Marketing, we specialize in providing solar companies like yours with high-quality solar leads that are ready to be converted into sales. Our solar leads can help keep your sales funnel filled with valuable prospects that have shown increased interest in investing in solar. Contact RGR Marketing today to get the leads your business needs.

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