April 3, 2018 | By RGR Marketing Blog

Customers Need to Be Well-Informed to Make a Buying Decision

The nation’s electrical grid is getting older and not enough is being done to help improve its health and stability. This fact, coupled with rising utility prices and dropping solar prices, is making more and more people become interested in what solar has to offer. But, even through all this, prospective customers will still question you about whether they will save money just by installing a solar energy system.

To answer them in the most honest and comprehensive way, you will have to keep several factors in mind. Here are the factors that will help you provide the best answer to this common question.

With Solar Power, Location Matters

Where your solar company operates matters a lot with regard to how much a customer can save by going solar. This is because every state charges a different rate for residential electricity. So, you should ask to see the customer’s electric bill, so you can review it with them. You should also be sure to look at the price per kilowatt-hour and the energy usage.

Amount of Sunlight Exposure

Different states are also exposed to varying amounts of sunlight and this will also affect the customer’s savings. For instance, states like California and Arizona get a lot more average sunshine per day than Washington.

Then, you must narrow the sunlight exposure down to the specific property. The home’s position to the sun, the number of trees on the property, and the slope of the roof can all impact the efficiency of a solar system, so these need to be taken into consideration as well.

Solar Installation Costs

There is an up-front cost that comes with any solar panel installation. After all, the customer will have to pay for the panels, equipment, and labor for the system to be installed. While this amount might seem high to some on-the-fence customers, you should explain that solar is a long-term investment that will provide them with savings for many years after installation.

In fact, the savings they receive from going solar will usually pay for the system within 5 to 10 years. Mention that the average product warranties can range from 10 to 25 years, so there should be nothing to worry about financially with their system until well after they get their return on the investment.

Don’t Forget About the Incentives With Solar

Federal tax credits are still available to those who go solar, but they are dwindling every year. Let the prospect know that if they have their installation performed by Dec. 31, 2019, they can claim 30% of their installation costs. In 2020 the benefit drops to 26%, then to 22% in 2021. The federal tax credit will go away on Dec. 31, 2021 if no further extensions are passed by Congress.

This is the most important thing you need to relay to your prospects. Wait too long and they may no longer be able to take advantage of federal tax credits that can drastically reduce their overall cost of ownership. If the prospect really wants to save as much money as possible, then they should choose to have their system installed before Dec. 31, 2019.

If you’re having trouble finding new solar prospects and you want to dramatically improve your solar installation business’s bottom line, get in touch with RGR today – you can buy high quality solar leads and give your sales team the fuel that it needs to truly succeed.

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