Video Marketing Tips You Should Be Using Right Now

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May 12, 2014 | By RGR Marketing Blog

Most mortgage professionals are already familiar with old ways of generating leads – building relationships with real estate agents, networking events, and traditional advertising can all be effective for generating mortgage leads. Let's look at some video marketing tips you should be using right now

More tech-savvy mortgage brokers and loan officers are aware of the power of online marketing, but not everyone has been tapping into social media, investing budgets in paid search and search engine optimization to supercharge their lead generation machine.

It seems that even the most forward-thinking pros in the mortgage industry have been slow to harness the amazing power of newer marketing channels like social and video. The ever-increasing bandwidth of high-speed Internet service and the high quality and falling costs of video production have resulted in skyrocketing popularity for streaming, online video.

As a quick visit to sites like YouTube or Vine will illustrate, anyone can create and upload a video but can they make the leap from production to proper positioning and quality marketing?

Here are some video marketing tips you should be using right now:

First Make Strategic Keyword Selections

All your videos should have a keyword theme. Ranking highly for relevant keywords is an important goal for any business, whether it’s a mortgage brokerage or a golf pro shop. Being at or near the top of the list when a potential lead searches for the types of products or services you offer is huge. Some tips for how and why to strategically select the keywords for organically ranking include:

Some keywords are easier to rank for than others, so you’ll want to choose your battles and go with long-tail keywords that are easier to rank for if you are just starting out. Over time these will pay off.

The most desirable keywords for mortgage professionals looking to boost search rankings in relatively short order are those that have decent volume (people search for them fairly frequently), and low-to-medium competition (because your competitors are more focused on other, more obvious keywords).

Use free online services to figure out what these keywords are, and create videos directly related to them. Google Adwords Keyword Tool as depicted above, is one of the most trusted sources.

With video marketing targeted around select keywords, you’ll be able to gain substantial ground in the search game with a relatively minimal outlay of time and resources.

Pay Attention To Trending Topics on Social Media

Use trending topics as a way to create irresistibly click-worthy titles for your blog posts or videos on social media such as Twitter. We’ve all seen it happen: out of nowhere, a new topic goes viral, and suddenly everyone and their grandmother is blogging about it, "hashtagging" it, and offering their opinions.

As a mortgage professional, you can take advantage of the irresistible momentum that trending topics offer but only if you watch for topics that lend themselves to your content. Here’s some concrete examples based on trending hashtags in the image above:

The Federal Reserve has just released a new monetary policy statement that’s certain to have a pronounced effect on the mortgage industry. A post on Twitter could look something like: “What Does #LeBron think about the Feds new monetary Policy? #feds #mortgagenews

Another trending hashtag like #GrowWithTwitter could be easily pulled into your industry by utilizing it as follows: #GrowWithTwitter while growing your business buy #mortgageleads today"

Of course, you aren't going to get tons of relevant traffic every time. Spend 5 minutes a day experimenting this way and paying attention to trends, and you'll increase your chances of going viral. You will definitely pick up more followers in the process.

Use Keywords and Industry Trends in Your Videos

When you upload your video to YouTube make sure you have taken the time to add keywords to your Title, Description , captions and links. Try and use your main keyword first in each, if it is natural. Position yourself where there is less competition and decent search volume for the terms, this way you have a better chance at getting your video to rank on page 1 of Google search or even YouTube search.

Create a video around a trending topic so that people will land on your content in a more "organic" fashion. You can use the same strategy as we illustrated above on the Twitter hashtagexample, but move it over to your video marketing plan.

Video is an extremely rich and engaging medium, and the information presented in the format often sticks with the viewer better than if they had read an article. Why? Because watching a video is a much more immersive experience. Instead of simple text in black and white, we can have animated infographics, compelling music, and footage that brings the information to bear in a way that hits home and seems far more concrete.

Videos offer us an inside scoop on an important topic by a trusted expert; an authority with a finger on the pulse of the industry, someone with the ability to distill all of that inscrutable jargon into several easy bullet points, and the foresight to advise us on what we should do next.

When you create videos based on topics trending in the mortgage industry, you are that reliable advisor, that voice of credible authority. You’re the one people turn to when they need a problem solver, or a deeper understanding of some new development that has the potential to affect them.

Video Marketing and Integrating Linkbuilding

Link Juice

Basically, link juice is the idea that each link to your video is a vote of approval from the site on which the link resides. So the more websites that link to your video, the faster its search rank will rise for relevant keywords.

If you’re creating useful and engaging content, some of your link juice will happen automatically; bloggers, industry websites, and other mortgage professionals will share it with their audiences.

You can also contribute to the process by placing links to your videos:

On social media
On your blog
On industry-related forums
Within the comments sections of correlated articles that you find elsewhere

Integrate Your Links Into Your Youtube Channel Art

One effective way to accomplish this is to embed clickable links into your YouTube Channel Art as pictured above. As you are adding your channel art, YouTube will prompt you to add these extra details like Keyword rich links and social media buttons.

Once your videos have worked their magic, you want to make it easy for those who are interested in your services to get in touch with you. That's why taking the time to complete these steps will make a big difference in terms of results.

Make sure these links lead to a landing page that offers a clear path of action. Consider your landing page from the user’s perspective:

Is it easy to navigate?
Does it ask for too much information?
Is it still trying too hard to sell when the prospect is already sold?

These are all important considerations. Remember: make it easy on your leads, and they’ll make it easy on you. Tell us what new online marketing approaches you've taken this year and how they have helped you to grow your business?

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Here are some video marketing tips you should be using right now:

First Make Strategic Keyword Selections

Pay Attention To Trending Topics on Social Media

Use Keywords and Industry Trends in Your Videos

Video Marketing and Integrating Linkbuilding

Link Juice

Integrate Your Links Into Your Youtube Channel Art

Start making more
money today!

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Contact Us

Here are some video marketing tips you should be using right now:

First Make Strategic Keyword Selections

Pay Attention To Trending Topics on Social Media

Use Keywords and Industry Trends in Your Videos

Video Marketing and Integrating Linkbuilding

Link Juice

Integrate Your Links Into Your Youtube Channel Art

Start making more money today!

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