December 20, 2018 | By RGR Marketing Blog

6 Steps to Making Your Marketing Channels Complement Each Other

Modern businesses use a variety of different marketing channels, but email and content marketing are among the most popular because they tend to work very well in this industry. But if one thing is true with marketing and sales, you know that things can always be better, right?

To enjoy the best marketing success for your solar company, you need to ensure that your marketing channels work well together, all the time. If yours aren’t already in unison, then you need to adopt this strategy immediately, and include social media marketing to add further fuel to the fire.

Here are six steps that will help your content, email, and social media marketing work seamlessly together for your solar installation business.

#1: Write a Blog Post

A blog post is one of the best ways of getting your solar company noticed, but as you may have guessed, there’s more to it than just publishing a post on your company’s blog.

For starters, the blog post needs to be interesting to your readers, and it should further contain content that is valuable to them or informative. Your post should also have a catchy headline. After all, you want your visitors to read the content and not just skim the headline. Just be careful you don’t create a clickbait title, or your hard work will work against you.

#2: Include a Call-to-Action

Near the end of your blog post, you should include a call-to-action (CTA). This is ultimately what you want your readers to do. In this sample case, it will be an invitation to sign up for your newsletter. Make the CTA as attractive as possible and remind the reader of the value they will receive from your newsletter.

#3: Share the Post on Social Media

After publishing the post, you will want to share it on all your social media channels. Encourage your followers to share their thoughts on the article in the comments. This engages communication with your audience. If the article provides what the headline promises, then your followers may share it with their followers, thus extending its reach even further.

#4: Create a Strong Newsletter

If you issue a monthly or twice-monthly newsletter, then you will want to collect the blog posts that have been published since the last newsletter and include them in your next issue. You should also include any videos, presentations, special deals or promos, as well as any company or industry news that your readers may find interesting or informative.

#5: Send the Newsletter to Your Email Subscribers

Distribute your newsletter to your email subscribers on a set schedule, so they will know when they should receive it. You should also share the edition on your social media channels to attract new followers into subscribing.

#6: Issue Welcome Emails to New Subscribers

Every time you receive a new email subscriber, you should send a welcome email containing extra content. It should also contain a call-to-action for the subscriber to follow you on social media, so they can stay up-to-date on all your latest news and promotions.

Boost Your Sales Conversions With Validate Solar Leads From RGR Marketing

By making your marketing channels work in unison, it makes your company appear more professional. There is no conflict of messages; it’s a beautiful system that continually flows in the right direction: towards landing more client leads, and closing more deals.

If you need a reliable source of validated solar leads, contact RGR Marketing today. We have over 20 years of experience connecting businesses with high-quality prospects. Give us a try today and see how quality leads can help improve your ROI.

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