March 23, 2017 | By RGR Marketing Blog

Bringing Consumer Attitudes Into Alignment With the Present

Solar can be tricky to sell, even with all of the advancements the industry has made, both in terms of manufacturing and design as well as changing leftover public attitudes from the 1970's. Unfortunately, a large chunk of the populace that could be benefiting from the benefits of solar are still laboring under the misconception that solar power is clunky, untested technology that is unreliable. Or worse, that solar is only a novelty largely used by weirdos who live in desert earth ships and their kinfolk on homesteads throughout the west.

In reality, home rooftop solar power-generating systems, whether attached to the grid or rigged to store excess energy in a battery bank, have come a tremendously long way since they were first introduced. They are not only more efficient and reliable than they have ever been before, but they are also (in many cases) more reliable than the power grid during inclement weather.

Further, they’re typically efficient enough that they pay for themselves in shorter and shorter amounts of time. So how do you leverage solar’s reliability when you’re working against public misconceptions rooted in the past?

Fixing the Solar Power Image Problem

Solar has an image problem. It is perceived in a manner completely opposite to reality. To address this image problem, solar needs to be seen as everyday, reliable, and powerful. Look for ways to partner with local pillars of strength in your community, endorsing solar as the powerful, obvious choice when reliable power is needed.

Capitalize on inclement weather events in your area that tax the grid and highlight the comparative reliability (or lack thereof) of the grid. Consider advertising in partnerships with local businesses that benefit from solar by having air conditioning during peak times in the summer, or that provide safe havens by having light and heat when winter weather knocks out a part of the grid.

Improve the Visibility of Solar in Your Community

Getting solar out in front of your local population can be as simple or as difficult as you’d like to make it. Community institutions – even small businesses like coffee shops and cafes, depending on their location – can make great partners for spreading the word about the reliability, efficiency, and associated cost savings of solar power.

Any money you may lose in a discount to a partner will be more than made up for in terms of free marketing and increased brand visibility.

Partnering With Solar Customers and Professionals

Also, you may consider investing in yard signs for homes where you are currently installing or have recently installed solar power systems. Customers are usually happy to give you free advertising on their lawns. And once you’ve converted a homeowner, they can help spread the good news regarding solar’s reliability among their friends and neighbors.

Likewise, mortgage brokers, Realtors, and other real estate professionals (as well as roofing and construction contractors) make great allies in spreading the good word about solar.

Still looking for an added boost to your business’s bottom line? It may be time to consider buying high quality solar leads from a trusted partner like RGR Marketing today. Get in touch and we’ll get your sales team outfitted with fresh leads that will generate more revenue this year.

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